The Web Design industry is extremely competitive and I often come across individuals from a multitude of backgrounds who are making an living out of the industry as Freelancers. For those that are looking to get their project started, finding an individual that promises good results at a good price is what really matters. Or does it?
When choosing a Freelancer, you should look closely at their skill set and match this to your web project. In order to do this, you need to understand the differences between the types of Freelancers and the results that their skill sets produce.
In an ideal world, the fee’s for using an agency wouldn’t be quite as daunting an expensive as they are and all projects would use all the skill sets mentioned during a web build. Let us take a look at the different skills and what you can expect to get in return.
The Graphic Designer
Graphic designers produce and communicate their clients’ messages with high visual impact. Graphic design solutions are required for a huge variety of products and activities, such as websites, advertising, books, magazines, posters, computer games, product packaging, exhibitions and displays, corporate communications and corporate identity.
As you would expect you will end up with a visually stunning website for all to admire. However, As your website is Graphically intensive the pages may take a long time to load. The code used by the Graphic Designer will probably not be valid and could result in your website being misread by the Search Engines and the Website Architecture most probably won’t allow for future development and growth of the website. A Graphic Designer is suited to projects of a presentational or marketing nature, where a product or service is required to look appealing in order to sell it to viewers.
The Web Developer
A web developer is a person or team of people who are specifically engaged in the development of World Wide Web applications, or distributed network applications that are run over HTTP from a web server to a web browser.
A perfectly functional website allowing for ease of update by you and coded with an emphasis on speed and validation. However, the graphical elements of the website will often leave a lot to be desired and the web page layout will often be dictated by rules rather than by user enjoyment and engagement. A Web Developer is suited to projects where you would like to extend the current functionally of the website For instance, maybe you want to make the website available on your customers mobile phones.
The Web Designer
Web design is a mixture of Graphic Design and Web Development. The styling and development of objects occurring within the Internets information environment. The aim is to provide high-end consumer features and aesthetic qualities.
A good Web Designer considers all things from the users perspective. They are not experts at Web Development but have the ability to produce websites with valid system Architecture. They will also not produce stunning high resolution graphics as they understand the trade-off between the quality of image needed and the optimisation needed to deliver content to your customers rapidly. In essence a web designer is an all-rounder and often the best choice for most web design projects.
With all things consider it is the type of project that you require completed and the customer base you attract that should dictate your choice of Freelancer in the end.