Search Engine Optimization (SEO) can greatly help you achieve a better ranking on a particular search engine. It can also help you build traffic for your website. You can actually read this information from all over the internet. You may also read about the various internet marketing methods used for optimizing your website.
These SEO internet marketing methods may include article writing, link cloaking, building e-mail lists, creating squeeze or landing pages, and submitting your website URL to several directories. All of these methods can lead you to a better ranking on a search engine. However, you must not forget your website design or layout.
Your website design or layout is also a tool for internet marketing. Your website usability can help you hold unsuspecting visitors longer in your website. In fact, most website owners and developers also focus on their website’s internet marketing web design or layout. With a user-friendly design and interface for your website, you can actually make more visitors stay longer and come back to your website. Remember that SEO and the usability of your website must be considered when you build your website. To help you in coming up with an internet marketing web design or layout for your website, here is a guide that discusses the things you need to consider in building your site.
1. Know your target market. Once you already know what kind of people your website is going to cater to, you may design your website according to the preferences of these users. Be creative in applying a particular theme for your website, and at the same time, be able to provide your users a friendly navigation bar. For example, if your target market is girl teenagers, you can create a website layout which has a color pink theme with a cute font on the navigation bar. Of course, provide the girl teenagers with a navigation bar which is easy to manipulate.
2. Be able to provide an unsuspecting visitor what he is looking for in your website. With an internet marketing web design, your visitor must easily find what he is searching for as he typed the search keywords in the search engine box. Remember that your website is a result of query from a search engine. This means that you must provide the answers to a searcher’s questions. Plus, you need to make sure that he can easily find the answers in your website once he clicked your website’s link from the search engine results.
3. Have a concrete knowledge of what is your website all about. You must be able to determine whether your website is for offering products or services directly or for affiliate marketing. This enables you to have a good overview on how your website will look once it is finished.