Web site design has been around now for almost two decades. While of course the designs themselves have gotten a lot more sophisticated-looking over time, what is even more significant in terms of advances in web site design that of our collective knowledge about how people behave on web sites. This body of knowledge – which we could call the psychology of the Internet – is growing every day.
These days, we have software that can track actions on a given web page, down to the eye movements of visitors. We also know a lot more than we ever did about how to get people on a web page to do will we want them to do. Does this sound manipulative? Maybe so. But, it is no more manipulative than a department store placing mannequins in a window or a hotel leaving a mint on your pillow before bedtime. They do this to garner your business.
At the end of the day, we build websites because we want our visitors to do something when they get there. And the more of them, the better. Nowadays, good web site design is not just about using a cool widget or a neat Flash presentation. Rather, is about the psychology of buying.
And at another level of analysis, good site design must also take into account the world of search engines. That is: your website needs to be designed in such a way that it can be found by someone who is searching for whatever product, service, or information that you provide there.
If you are looking for Internet marketing web site design tips, here are 5 tips for designing a site that makes you more money:
1. Clearly label your site:
The first rule of good design is this: make sure that you make it abundantly clear to your site’s first-time visitors what your site is about and to whom it is targeted. The simplest way to do this is to place a clear label or description of your site across the top of every page. For reasons unknown, many web developers skip this important step every time. It is to their detriment.
2. Optimize each page of site for a different target keyword:
Each page of your site should be content-optimized for at least one target keyword. Of course, this keyword might be the so-called long tail keyword consisting of multiple words. Whenever keywords you choose for each page of your site, that keyword should be very well-represented on the page.
3. Make sure the meta title matches each page’s target keyword:
Another optimization related-tip: make sure that the meta title tag on each page is specifically optimized for that same keyword.
4. Make it clear to visitors what they should do:
Okay, so now we’ve gotten someone to your site and they know what you do. What’s next? You need to immediately get them moving toward your ultimate objective. If that objective is to sell them something, then of course direct them to your sales page. If on the other hand your objective is to get them to download your latest white paper, direct them there. This may sound obvious, but countless websites are so cluttered with buttons and links that it is almost impossible for a visitor to tell where they should go next. This will kill your sales.
5. Minimize number of steps from landing to sale:
Finally, think of every step and action that a site visitor takes from the moment they land on your home page to the moment they taking that desired action (such as making a purchase) as a link in a chain. The longer the chain, the better the chance they believe your site without ever taking that action. Keep the chain – the number of steps – as short as possible.
Follow these 5 tips for designing a web site that makes you more money.