There are several facets that make up a successful internet marketing web site. Everything from the content to the graphics on the site can make or break the business. But it is the overall design that can have a significant impact on the visitor’s impression of your business.
One of the first things a visitor to your online business web site is going to notice is the title. You want the title or name of your business to jump out at the visitor and grab their attention. You can do this by making the font much larger, bolding the font, and being creative with shadows or 3-D.
Moving down from the title, you want to have subtitles that highlight the important information on the page. The subtitles should be smaller than the actual title, but still bigger and bolder than the rest of the content. This will help visitors find what they want and see the important information first.
Another trick is to put the most important information above the fold. The fold is everything on the screen you can see without having to scroll down. A majority of people do not even get to the bottom of the page unless they are interested. Therefore, put the most important information toward the top to draw the visitor in. This will keep them on your internet marketing web site.
Next, be creative but not overwhelming. You do not want a boring and dull web site that is going to put people to sleep. But at the same time, you do not want extremely bright colors and numerous graphics. This will only clutter the page and make it hard to read. Be professional and appealing at the same time.
As far as the content and graphics go, it is vital you create some kind of balance. You never want to have all of the content on the top and all of the graphics on the bottom or vice versa. Mix and match in a way that the page flows swimmingly. This makes it much easier to read and follow along.
Lastly, make sure to include your contact information on the home page. You want it to be clear and easy to find so people can contact you with any questions they have. This shows that you are willing to talk and help others out to satisfy their needs.
It is not a walk in the park building an online business web site. But following these tips will make things far easier on you. As soon as you are done, you will realize just how important the design of the web site is.