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Strategic Brand Design : Designing Brand Identity From a Marketing Perspective
Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective.It aims to bridge the gap between marketer and designer by containing all the knowledge that both parties need to understand and work together successfully on branding projects. Consisting of four parts, the book begins with a clear explanation of the most important marketing concepts in part 1, followed by a clear step-by-step plan for research and strategy in part 2.Part 3 provides a comprehensive toolkit for brand design based upon that strategy, while part 4 contains a plethora of methods, tools and models for practice as well as questions and assignments to support classroom teaching. Practical, accessible and firmly grounded in research and theory, this book is an ideal reference guide for higher vocational students and students on modules and programs relating to the fields of brand, design, marketing and communication.
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Strategic Brand Management and Development : Creating and Marketing Successful Brands
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands.It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives.It provides numerous examples that contextualise theory, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these theoretical insights.With end-of-chapter case studies on Burberry, Juventus F.C., Pukka Herbs, YO!, and many other European and global brands, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.
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Marketing Mess to Brand Success : 30 Challenges to Transform Your Organization's Brand (and Your Own) (Brand Marketing)
Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” -Donald Miller, author of Marketing Made Simple, and Building a StoryBrand. 2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains. Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned.Fast-track your career and success with the mentality of bruising hard, but healing fast.Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter. Avoid marketing messes and square up to successes.Each chapter features real life lessons that teach you the importance of brand marketing in business development.By being focused and aligned with the right areas of an organization, you can ensure career relevance and company-wide gains. Learn how to:Navigate a nebulous digital marketing environmentMaximize time and investments with sales marketing strategiesBuild and model consistent brand standardsBecome an expert in brand marketing and take your company to the next levelIf you enjoyed Management Mess to Leadership Success, or brand marketing books like This Is Marketing, Marketing Made Simple, or Building a StoryBrand, then you need to add Marketing Mess to Brand Success to your business bookshelf.
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Web Design Essentials and Internet Marketing Bundle
Our Web Design Essentials and Internet Marketing Bundle contains everything you need to get your website up and running fast and help you market it on all of the most popular social media platforms.HTML5 is one of the main programming languages that power the internet. And once you master it, you can begin to create your own web content, whether it be simple websites or complex online applications. Our HTML5 online training course provides an in-depth look at the essentials of writing and editing HTML code.CSS or Cascading Style Sheets provides web developers and designers with the ability to create attractive web pages. Our CSS online course will show all levels of users an introduction to CSS3, understanding of the CSS box model, working with page layouts, using colors and backgrounds, web typography, working with lists and tables, and dynamic CSS3 properties.The JavaScript Essentials online training course is designed to teach students the fundamentals of JavaScript programming. This course is critical for someone trying to get into web development and wanting to learn more about JavaScript fundamentals.Social Media is the new word of mouth and has replaced traditional communication mediums in recent years. Most people are only scratching the surface on the interesting things they can do with these social media websites. This Course Bundle includes training covering Facebook, Twitter, Linkedin, Reddit, Pinterest, Google Analytics and much more.Once you go through this course you will be able to master these programs whether for personal or business use. You will be amazed by all the intuitive features these websites have and the ways you can use this new knowledge to your benefit. The skills you learn will be ones that you can implement every day! The Web Design Essentials andamp; Internet Marketing Training Bundle by Learn365 contains all of the following courses: HTML5 Essentials CSS3 Essentials JavaScript Essentials Facebook 101 Facebook 201 Google Analytics Marketing Tools andamp; Tips for Success Marketing with Google andamp; YouTube Pinterest Reddit LinkedIn Basics of Marketing with Social Media Tumblr Twitter Example Training Video (Not From This Course) Many students ask us why we create our larger course bundles, when some people may not have time to complete all the courses inside the 12 month subscription window...Well, essentially they're created to enable you to dip in and out of multiple related programs and obtain cross-referenced knowledge; the intention is not for you to study it all or sit all the exams! With any kind of technical learning, building your background knowledge on closely related areas makes a lot of sense. Therefore, having access to a wide range of connected programs enables you to research related topics to the actual program you're studying for (often just watching the video/tutorial), enhancing your overall understanding. This is why we create the larger bundles; to build the breadth of your knowledge. Also, many professionals use them as reference material after certification, as we usually provide discounts on subsequent re-subscription - to enable you to have the material as a constant professional reference. LEARN365 Courses Include 12 Months Unlimited Online Access to: Expert Instructor-Led Training: Learn 365 uses only the industry's finest instructors in the IT industry. They have a minimum of 15 years real-world experience and are subject matter experts in their fields. Unlike a live class, you can fast-forward, repeat or rewind all your lectures. This creates a personal learning experience and gives you all the benefit of hands-on training with the flexibility of doing it around your schedule 24/7. Visual Demonstrations andamp; Multimedia Presentations: Our courseware includes instructor-led demonstrations and visual presentations that allow students to develop their skills based on real world scenarios explained by the instructor. Learn 365 always focuses on real world scenarios and skill-set development. Quizzes andamp; Exam Simulators: Learn 365's custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding. This will allow you to gauge your effectiveness before moving to the next module in your course. Learn 365 courses also include practice exams designed to replicate and mirror the environment in the testing center. These exams are on average 100 questions to ensure you are 100% prepared before taking your certification exam. Social Learning andamp; Networking: Learn 365 has designed a world class Learning Management System (LMS). This system allows you to interact and collaborate with other students and Learn 365 employees, form study groups, engage in discussions in our NOW@ Forums, rate and like different courses and stay up to date with all the latest industry knowledge through our forums, student contributions and announcement features. Flash Cards andamp; Educational Games: IT online learning knows that education is not a one size fits all approach. Students learn in different ways through different tools. That is why we provide Flash Cards and Education Games throughout our courses. This will allow you to train in ways that keep you engaged and focused. Each course will have dozens of Flash Cards so you can sharpen your skill-sets throughout your training as well as educational games designed to make sure your retention level of the materials is extremely high. Navigation and Controls: Learn 365's self-paced training programs are designed in a modular fashion to allow you the flexibility to work with expert level instruction anytime 24/7. All courses are arranged in defined sections with navigation controls allowing you to control the pace of your training. This allows students to learn at their own pace around their schedule. Certificate of Completion: Upon completion of your training course, you will receive a Certificate of completion displaying your full name, course completed as well as the date of completion. You can print this out or save it digitally to showcase your accomplishment. Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.
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Windows or macOS for web design/web development?
Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.
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What is the connection between web design and web development?
Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.
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Which language is used for web design and web development?
The primary language used for web design and web development is HTML (Hypertext Markup Language) for creating the structure and content of web pages. CSS (Cascading Style Sheets) is used for styling and formatting the visual presentation of web pages. JavaScript is used for adding interactivity and dynamic functionality to web pages. These three languages are the core technologies for building and designing websites and web applications.
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Do you have to study for web development and web design?
Yes, studying is essential for both web development and web design. These fields require a strong understanding of programming languages, design principles, and best practices. Whether through formal education, online courses, or self-study, gaining knowledge and skills in areas such as HTML, CSS, JavaScript, and user experience design is crucial for success in web development and web design. Continuous learning and staying updated with the latest technologies and trends is also important in these rapidly evolving fields.
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Marketing Effectiveness : Applying Marketing Science for Brand Growth
In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers are now more than ever expected to deliver quantifiable results.This is where marketing effectiveness comes in. Contrary to popular belief marketing effectiveness is not just about the measuring of ROI.The lens of effectiveness must be applied to all marketing mix elements, from strategy to pricing and product, to media and advertising.It's a strategic shift that demands robust evidence-based decisions and consistent application in order to grow. Written by leading marketing practitioner, Sorin Patilinet, this book enables mid-senior level marketers to integrate the scientific methods and advanced measurements required for true marketing effectiveness into their marketing strategies, in order to reap the benefits of strong customer understanding and developing decision-making processes for growth. Covering everything from neuroscience and its application to marketing to advanced analytics and machine learning models, this book provides a comprehensive practical guide for marketers.It also takes a look into the future of how AI will impact the use of marketing effectiveness, and features real world examples from Snickers, Warby Parker and Uber Eats.
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Marketing Effectiveness : Applying Marketing Science for Brand Growth
In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers are now more than ever expected to deliver quantifiable results.This is where marketing effectiveness comes in. Contrary to popular belief marketing effectiveness is not just about the measuring of ROI.The lens of effectiveness must be applied to all marketing mix elements, from strategy to pricing and product, to media and advertising.It's a strategic shift that demands robust evidence-based decisions and consistent application in order to grow. Written by leading marketing practitioner, Sorin Patilinet, this book enables mid-senior level marketers to integrate the scientific methods and advanced measurements required for true marketing effectiveness into their marketing strategies, in order to reap the benefits of strong customer understanding and developing decision-making processes for growth. Covering everything from neuroscience and its application to marketing to advanced analytics and machine learning models, this book provides a comprehensive practical guide for marketers.It also takes a look into the future of how AI will impact the use of marketing effectiveness, and features real world examples from Snickers, Warby Parker and Uber Eats.
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The Marketing Agency Blueprint : The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period.The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge.Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry.Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns.The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose.The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales.It will use efficiency and productivity, not billable hours, as the essential drivers of profitability.Its value and success will be measured by outcomes, not outputs.Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors.The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainersDevelop highly efficient management systems and more effective account teamsDeliver greater results and value to clients This is the future of the marketing services industry.A future defined and led by underdogs and innovators.You have the opportunity to be at the forefront of the transformation.
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Online SEO & Digital Media Marketing Diploma Course
Learn the basics of marketing with the Online SEO and Digital Media Marketing Diploma Course Includes modules on email marketing, SEO and social media (including Facebook and Twitter) Teaches you all you need to excel in the world of online marketing as a professional or beginner Focus on data analytics, SEO keywords, website monetisation and plugin installation Taught through video tutorials, online materials, recommended reading and assessments Includes 35 hours of guided learning hours made up of real-time contact and guidance Get a professional qualification endorsed by TQUK and Ofqual Awarding Organisation Accredited by CPD and awards 40 CPD points upon completion See Full Details for product specifications Save on the Online SEO and Digital Media Marketing Diploma Course - now only 7.99 pounds
Price: 7.99 £ | Shipping*: £
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How can one obtain recognized German certifications for web development and SEO more quickly?
One way to obtain recognized German certifications for web development and SEO more quickly is to enroll in intensive, focused training programs or bootcamps that are specifically designed to prepare students for these certifications. These programs often cover all the necessary material in a condensed timeframe, allowing students to quickly acquire the skills and knowledge needed to pass the certification exams. Additionally, studying diligently and consistently, seeking out mentorship or tutoring, and taking practice exams can also help expedite the certification process. Finally, networking with professionals in the field and attending industry events can provide valuable insights and connections that may help in obtaining certifications more efficiently.
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What type of web server hosting is suitable for hosting personal web services?
For hosting personal web services, a shared web server hosting plan would be suitable. Shared hosting is cost-effective and easy to manage, making it ideal for individuals who want to host personal websites, blogs, or small online projects. With shared hosting, multiple websites are hosted on the same server, allowing users to share the server's resources and costs. This type of hosting is a good option for those who are just starting out and don't require a large amount of server resources.
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Is there free web hosting?
Yes, there are free web hosting services available. Many companies offer free web hosting with limited features and resources, such as limited storage space, bandwidth, and support. These free hosting services are suitable for small personal websites or testing purposes. However, for businesses or websites with higher traffic and resource needs, it is recommended to invest in a paid web hosting service to ensure better performance and support.
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What are good web hosting and email hosting providers?
Some good web hosting providers include Bluehost, SiteGround, and HostGator, which offer reliable services, good customer support, and competitive pricing. For email hosting, providers like Google Workspace (formerly G Suite), Microsoft 365, and Zoho Mail are popular choices due to their robust features, security, and integration with other productivity tools. It's important to consider factors such as uptime, storage, security, and customer support when choosing a hosting provider.
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