Products related to Events:
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Events as a Strategic Marketing Tool
Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value.Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices.Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors.It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints.It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing.Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals.With coverage of a wide range of marketing areas, the book also includes content on cutting-edge topics such as neuromarketing, providing students with a comprehensive introduction to using events as part of the marketing mix.Contains numerous international examples that showcase the variety of ways that events can be used A wealth of images illustrate the theory, helping students to visualize concepts and improve understanding.This new edition provides an engaging resource for both students and professionals interested in leisure, tourism and events.
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Events Marketing Management : A consumer perspective
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events.As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events.The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events.The use of technology, importance of sponsorship and PR are also considered.International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.
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Running Events : Policies, Marketing and Impacts
This is the first book to critically examine the relationship between running events in local, national and international welfare policy, their marketing and management, and the resulting social impacts. Drawing on original empirical research, the book presents a series of illustrative case studies, with each chapter containing take-home messages for sport and events managers looking to improve their professional practice.Developing a new theoretical perspective on running events, the book presents data from around the world, including five European countries, the US and China.It covers different types of events, from big city marathons to community park runs, and new types of events such as path and trail runs, night runs, ultra runs, extreme runs and obstacle runs, presenting a typology of running events that will help shape the future analysis of this rapidly growing sector.The book also examines the market for running events, runners’ socio-demographic profiles, the main management and marketing approaches and techniques used by organisers, and the socio-economic impacts of running events, such as the effect on people’s attitudes and behaviours, organisational planning, city promotion and social interactions. Running events are central to sport at all levels, from grassroots to professional, so this book is essential reading for any student, researcher or practitioner working in sport management, sport development, sport policy, the sociology of sport or event studies.
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Sport Events and Community Development
This book examines the relationships between sport event hosting and community development goals.With sport events proliferating around the world, from major events to local events, the book explains how community goals can be embedded into sports event planning, and how events at all levels can be most effectively leveraged to achieve positive outcomes and legacies for local communities. Featuring real-world case studies and the perspective of industry practitioners in every chapter, the book explores the commercial, social, and political contexts in which events take place and what is meant by "legacy" and "impact." It introduces the key stakeholders, from residents and local government to NGOs, as well as the spectrum of goals that might be in play, and looks at partnerships working for the best effect.The book also explains the sports event management process, from bidding to planning to venue management to monitoring and evaluation, and considers how community development goals can, and should, be incorporated at every stage. With a practical focus, and full of useful features for learning and understanding, this is essential reading for any student or practitioner with an interest in sports events, community sport, sport development, event management, or sustainable business.
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Windows or macOS for web design/web development?
Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.
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What is the connection between web design and web development?
Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.
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Which language is used for web design and web development?
The primary language used for web design and web development is HTML (Hypertext Markup Language) for creating the structure and content of web pages. CSS (Cascading Style Sheets) is used for styling and formatting the visual presentation of web pages. JavaScript is used for adding interactivity and dynamic functionality to web pages. These three languages are the core technologies for building and designing websites and web applications.
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What is the meaning of IPS Web Trackingitem Events?
IPS Web Trackingitem Events refer to the specific actions or interactions that a user takes on a website that is being tracked by an Intrusion Prevention System (IPS). These events can include things like clicking on a link, submitting a form, downloading a file, or any other activity that is monitored by the IPS. By tracking these events, the IPS can help identify potential security threats or suspicious behavior on the website, allowing for proactive measures to be taken to protect against cyber attacks.
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Marketing for Tourism, Hospitality & Events : A Global & Digital Approach
This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon Hudson is a tourism and hospitality professor at the University of South Carolina. Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.
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Events Feasibility and Development : From Strategy to Operations
Events Feasibility and Development: From Strategy to Operations 2nd Edition outlines the best practice in event development and the global events sector.Tools and techniques from the first edition have been refined and expanded through their use in over 20 countries, including the USA, France, UAE, Malaysia and South Africa.These include strategy development and implementation, asset management, portfolio management, return on investment, management process mapping and the feasibility study.Fascinating current examples illustrate these professional management techniques.The second edition elaborates on the events sector maturity model as a measurement tool for cities, regions and countries.This has been tried and successfully tested in developing economies and assisted in the rapid development and sustainability of events in Dubai and many other destinations.Each chapter contains exhibits, questions, bullet points and clear explanations of the tools and techniques.Brand new material includes: A full explanation of the maturity model including post-pandemic solutions New case studies and exhibits A new section on teaching and training in event managementThe chapters are fully supported by further current case studies and examples on the publisher’s and the author’s website.Online material also includes 11 lesson plans for a semester course, containing assessment items, learning objectives and teaching tips for each topic, and event photos and author videos explaining the topics.This will be essential reading for all students of Event Management.
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Sponsorship in Marketing : Effective Partnerships in Sports, Arts and Events
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations.This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.Drawing on original research and exploring key theory, best practice and cutting-edge issues, the book fully explains how the sponsor can implement successful sponsorship to achieve communication and engagement objectives.It covers every important conceptual and functional area of sponsorship in marketing communications, including: understanding the technology-led transformation of sponsoringlearning about audiences, strategies and objectivesleveraging and activation in traditional and social mediabuilding sponsorship portfolios and rostersmanaging and ending relationshipsunderstanding public policy and legal issues Every chapter includes international case studies and examples, test questions, and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice.This updated edition features a new model of the sponsorship process with an ecosystem perspective, discussion of endorsers and influencers in sponsorship, an introduction to the impact of streaming on sponsoring, and entirely new thinking on sponsorship returns and evaluation.No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.
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Events Management
A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting.The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks.The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations. This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.
Price: 46.99 £ | Shipping*: 0.00 £
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Do you have to study for web development and web design?
Yes, studying is essential for both web development and web design. These fields require a strong understanding of programming languages, design principles, and best practices. Whether through formal education, online courses, or self-study, gaining knowledge and skills in areas such as HTML, CSS, JavaScript, and user experience design is crucial for success in web development and web design. Continuous learning and staying updated with the latest technologies and trends is also important in these rapidly evolving fields.
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'Vierschanzentournee events'
The Vierschanzentournee, or Four Hills Tournament, is a prestigious ski jumping competition held annually in Germany and Austria. It consists of four individual events, with two taking place in Germany and two in Austria. The competition is known for its large crowds and festive atmosphere, with fans traveling from all over the world to watch the world's best ski jumpers compete. The Vierschanzentournee is one of the most important events in the ski jumping calendar and has a rich history dating back to 1953.
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How can one obtain recognized German certifications for web development and SEO more quickly?
One way to obtain recognized German certifications for web development and SEO more quickly is to enroll in intensive, focused training programs or bootcamps that are specifically designed to prepare students for these certifications. These programs often cover all the necessary material in a condensed timeframe, allowing students to quickly acquire the skills and knowledge needed to pass the certification exams. Additionally, studying diligently and consistently, seeking out mentorship or tutoring, and taking practice exams can also help expedite the certification process. Finally, networking with professionals in the field and attending industry events can provide valuable insights and connections that may help in obtaining certifications more efficiently.
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Do historical events influence our present through subtleties or events?
Historical events can influence our present in both subtle and overt ways. Subtleties such as cultural norms, societal structures, and individual beliefs can be shaped by past events without individuals even realizing it. On the other hand, some historical events have direct and immediate impacts on our present, such as laws, policies, and infrastructure that are directly influenced by past events. Overall, historical events have a complex and multifaceted impact on our present, shaping our world in both subtle and overt ways.
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