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The Sustainable Development Goals : Industry Sector Approaches
In 2015, the United Nations launched the Sustainable Development Goals (SDGs) to define and coordinate global priorities and aspirations up to 2030 in response to the economic, social and environmental challenges faced by the planet.Many governments across the world signed up to these goals.United Nations Secretary-General Ban Ki-Moon noted at the outset that business would be a vital partner in achieving the SDGs.This easy-to-digest book provides a critical evaluation of how a range of multinational companies from across different commercial sectors are currently addressing the SDGs and the challenges they are facing in contributing to them. The private sector has thus been set the challenge of responding positively in support of the SDGs whilst at the same time acting in the shorter-term interests of its stakeholders.Using a wealth of illustrative materials drawn from company reports and other sources, this book looks at the response of 80 companies and organisations from eight different industry sectors.It examines the different approaches taken, discusses how far the SDGs are actively supported and reviews how progress is being assessed against related targets and objectives.In addition to an analysis of each industry sector, the book provides a summary overview of all industry sectors studied, identifying the most and least supported SDGs overall. This book will be of interest to the fast-growing body of academics studying and researching sustainability, as well as to industry managers and public-sector operators involved in sustainability management and reporting.It provides detailed commentary and insights, and identifies both key themes from the research and critical issues for the successful implementation of the SDGs in the period up to 2030.
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Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
Discover the tools required to pursue your career in cosmetics marketing.Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels.Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
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Business Development for the Biotechnology and Pharmaceutical Industry
Business Development in the biotechnology and pharmaceutical industries accounts for over $5 billion in licensing deal value per year and much more than that in the value of mergers and acquisitions.Transactions range from licences to patented academic research, to product developments as licences, joint ventures and acquisition of intellectual property rights, and on to collaborations in development and marketing, locally or across the globe.Asset sales, mergers and corporate takeovers are also a part of the business development remit.The scope of the job can be immense, spanning the life-cycle of products from the earliest levels of research to the disposal of residual marketing rights, involving legal regulatory manufacturing, clinical development, sales and marketing and financial aspects.The knowledge and skills required of practitioners must be similarly broad, yet the availability of information for developing a career in business development is sparse.Martin Austin's highly practical guide spans the complete process and is based on his 30 years of experience in the industry and the well-established training programme that he has developed and delivers to pharmaceutical executives from across the world.
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Additive Manufacturing Handbook : Product Development for the Defense Industry
Theoretical and practical interests in additive manufacturing (3D printing) are growing rapidly.Engineers and engineering companies now use 3D printing to make prototypes of products before going for full production.In an educational setting faculty, researchers, and students leverage 3D printing to enhance project-related products.Additive Manufacturing Handbook focuses on product design for the defense industry, which affects virtually every other industry.Thus, the handbook provides a wide range of benefits to all segments of business, industry, and government.Manufacturing has undergone a major advancement and technology shift in recent years.
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