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Web Design Essentials and Internet Marketing Bundle
Our Web Design Essentials and Internet Marketing Bundle contains everything you need to get your website up and running fast and help you market it on all of the most popular social media platforms.HTML5 is one of the main programming languages that power the internet. And once you master it, you can begin to create your own web content, whether it be simple websites or complex online applications. Our HTML5 online training course provides an in-depth look at the essentials of writing and editing HTML code.CSS or Cascading Style Sheets provides web developers and designers with the ability to create attractive web pages. Our CSS online course will show all levels of users an introduction to CSS3, understanding of the CSS box model, working with page layouts, using colors and backgrounds, web typography, working with lists and tables, and dynamic CSS3 properties.The JavaScript Essentials online training course is designed to teach students the fundamentals of JavaScript programming. This course is critical for someone trying to get into web development and wanting to learn more about JavaScript fundamentals.Social Media is the new word of mouth and has replaced traditional communication mediums in recent years. Most people are only scratching the surface on the interesting things they can do with these social media websites. This Course Bundle includes training covering Facebook, Twitter, Linkedin, Reddit, Pinterest, Google Analytics and much more.Once you go through this course you will be able to master these programs whether for personal or business use. You will be amazed by all the intuitive features these websites have and the ways you can use this new knowledge to your benefit. The skills you learn will be ones that you can implement every day! The Web Design Essentials andamp; Internet Marketing Training Bundle by Learn365 contains all of the following courses: HTML5 Essentials CSS3 Essentials JavaScript Essentials Facebook 101 Facebook 201 Google Analytics Marketing Tools andamp; Tips for Success Marketing with Google andamp; YouTube Pinterest Reddit LinkedIn Basics of Marketing with Social Media Tumblr Twitter Example Training Video (Not From This Course) Many students ask us why we create our larger course bundles, when some people may not have time to complete all the courses inside the 12 month subscription window...Well, essentially they're created to enable you to dip in and out of multiple related programs and obtain cross-referenced knowledge; the intention is not for you to study it all or sit all the exams! With any kind of technical learning, building your background knowledge on closely related areas makes a lot of sense. Therefore, having access to a wide range of connected programs enables you to research related topics to the actual program you're studying for (often just watching the video/tutorial), enhancing your overall understanding. This is why we create the larger bundles; to build the breadth of your knowledge. Also, many professionals use them as reference material after certification, as we usually provide discounts on subsequent re-subscription - to enable you to have the material as a constant professional reference. LEARN365 Courses Include 12 Months Unlimited Online Access to: Expert Instructor-Led Training: Learn 365 uses only the industry's finest instructors in the IT industry. They have a minimum of 15 years real-world experience and are subject matter experts in their fields. Unlike a live class, you can fast-forward, repeat or rewind all your lectures. This creates a personal learning experience and gives you all the benefit of hands-on training with the flexibility of doing it around your schedule 24/7. Visual Demonstrations andamp; Multimedia Presentations: Our courseware includes instructor-led demonstrations and visual presentations that allow students to develop their skills based on real world scenarios explained by the instructor. Learn 365 always focuses on real world scenarios and skill-set development. Quizzes andamp; Exam Simulators: Learn 365's custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding. This will allow you to gauge your effectiveness before moving to the next module in your course. Learn 365 courses also include practice exams designed to replicate and mirror the environment in the testing center. 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The Ultimate Digital Marketing Book : Succeed at SEO and Search, Master Mobile Marketing, Get to Grips with Content Marketing
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Marketing Accountability for Marketing and Non-Marketing Outcomes
This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and quality of life.Measures of firm performance covered include the marketing implications of financial accounting, customer feedback metrics, drivers of brand equity, brand failure, market orientation capabilities, and multichannel attributions.Measures of social interaction encompass environmental and social performance, social networks, and attitudinal word-of-mouth drivers.The final chapter is devoted to measures related to societal outcomes and focuses on attractiveness of inner city for society. Each chapter presents thought-provoking discussions and new insights which will be relevant to researchers, professionals and students of marketing, branding and consumer behaviour
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Online SEO & Digital Media Marketing Diploma Course
Learn the basics of marketing with the Online SEO and Digital Media Marketing Diploma Course Includes modules on email marketing, SEO and social media (including Facebook and Twitter) Teaches you all you need to excel in the world of online marketing as a professional or beginner Focus on data analytics, SEO keywords, website monetisation and plugin installation Taught through video tutorials, online materials, recommended reading and assessments Includes 35 hours of guided learning hours made up of real-time contact and guidance Get a professional qualification endorsed by TQUK and Ofqual Awarding Organisation Accredited by CPD and awards 40 CPD points upon completion See Full Details for product specifications Save on the Online SEO and Digital Media Marketing Diploma Course - now only 7.99 pounds
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How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society. Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation.Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals.Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory.New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further. An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn.It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts.Marketing is the complete package for any introductory marketing module. This book is accompanied by the following online resources. For everyone:Bank of case studiesPractitioner insight videosCareer insight videosLibrary of video linksFor students:Key concept videosAuthor audio podcastsMultiple-choice questionsFlashcard glossaryInternet activitiesResearch insightsWeb linksFor lecturers:PowerPoint slidesTest bankEssay questionsTutorial activitiesDiscussion question pointersFigures and tables from the book
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Marketing in Web 3.0 : Artificial Intelligence, the Metaverse and the Future of Marketing
Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide to the metaverse, AI and the future of digital marketing strategy written by industry expert Simon Kingsnorth. Do you feel confident leading your company's marketing efforts into the new world of web3 and the metaverse? Whilst many marketers know how important and influential this technology is going to be, many don't feel sure about where to start, what technology is here to stay or what the possibilities are.Marketing in Web 3.0 walks you through exactly what you should be doing today, what the technology is and where it's going. Covering everything from gamification, to creating immersive experiences and even the future of search, this book will give you an understanding of where we are now, how we got here and how you can seamlessly transform your marketing strategy and team for the future.As we navigate our way into web3 there is huge potential for brands to make an impact and reposition themselves for the future, but also huge risks and this book from the author of the market-leading book Digital Marketing Strategy will teach you how you can capitalize on this emerging technology to create new experiences and connect with customers in a whole new way.
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Marketing For Life? : Marketing For Life?
Marketing For Life? is a reality book on true marketing skills, techniques, and a real life version of the beginning and ending stages of marketing a product.
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Critical Marketing : Issues in Contemporary Marketing
Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts. Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives. Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.
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