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Ethical Approaches to Marketing : Positive Contributions to Society
Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society.It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing.With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers.It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading academics, bringing together the great minds of ethical academics in a profound and dynamic monograph.The range of scholars includes new and upcoming academics taking on the opportunity to publish their work alongside eminent scholars.Contributions support the notion that marketing is good for society and impacts on consumer wellbeing, lifestyle, communities and positive consumer behaviours.This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values. "As problems linked to health, the environment and social injustice mount during the 21st century, harnessing the power of marketing to help find and promote positive solutions is going to be crucial for all our futures.Billy Bob Thornton once claimed publicly that 'Marketing is the Devil', but this collection demonstrates the potential for marketing and marketers to make important contributions on the side of the angels." (Professor Ken Peattie)
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Information for Sustainable Development : Technology, People and Society
Information for Sustainable Development is a landmark publication that examines the perspectives, challenges and progress towards achieving the targets of the UN sustainable development goals (SDGs), through the lens of information science.Written by an author team with extensive experience in the research and practice of information and sustainability, the book provides a thorough introduction to the SDGs and the impact of information, data, people and society on measuring performance and assessing progress in achieving the SDG goals. Split into four distinct sections, the book provides an introduction to the landscape for information, data and metadata in the context of the SDGs, before exploring key topics such as:how metadata is used in measuring progress and success, and the challenges and complexities of calculation methods and the interpretation of datadigital literacy and the digital divide across different countries and regions, and how critical information skills are in achieving success in the SDGsspecific human and social challenges associated with the SDGseducation for sustainable development and the role of environmental literacyan examination of the research and development in the information sector around green libraries, climate change and sustainability, including a proposed research and training framework for future information science research. This book will be a valuable resource for researchers, students and professionals in information and computer sciences as well as disciplines such as politics, business and education.It will provide inspiration and new discussion on how the information, data, people and societal elements of the SDGs should be considered and embedded in future research and training activity.
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Information Society and Media Development in Modern Mongolia
This book provides an account of Mongolian information society from the perspective of critical media studies.The converged media sphere in modern Mongolia mirrors and shapes political communication, economic outlook, institutional norms, and Mongolian identity.When placing Mongolia on the global information society map, the arguments in the book juxtapose information society tenets and structural constraints like the small market, communist past, and mining-dependent economy.Today, people in Mongolia take advantage of the mobility, speed, and spatiality of the internet, as the Mongolians of old once saddled their horses and galloped across the grassy steps of Eurasia.
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Mind in Society : Development of Higher Psychological Processes
Vygotsky’s sociocultural theory of cognitive development in his own words—collected and translated by an outstanding group of scholars. “A landmark book.” —Contemporary PsychologyThe great Russian psychologist L.S. Vygotsky has long been recognized as a pioneer in developmental psychology.But his theory of development has never been well understood in the West.Mind in Society corrects much of this misunderstanding.Carefully edited by a group of outstanding Vygotsky scholars, the book presents a unique selection of Vygotsky’s important essays, most of which have previously been unavailable in English. The mind, Vygotsky argues, cannot be understood in isolation from the surrounding society.Humans are the only animals who use tools to alter their own inner world as well as the world around them.Vygotsky characterizes the uniquely human aspects of behavior and offers hypotheses about the way these traits have been formed in the course of human history and the way they develop over an individual's lifetime. From the handkerchief knotted as a simple mnemonic device to the complexities of symbolic language, society provides the individual with technology that can be used to shape the private processes of the mind.In Mind in Society Vygotsky applies this theoretical framework to the development of perception, attention, memory, language, and play, and he examines its implications for education.The result is a remarkably interesting book that makes clear Vygotsky’s continuing influence in the areas of child development, cognitive psychology, education, and modern psychological thought. Chapters include:1. Tool and Symbol in Child Development2. The Development of Perception and Attention3. Mastery of Memory and Thinking4. Internalization of Higher Psychological Functions5. Problems of Method6. Interaction between Learning and Development7. The Role of Play in Development8. The Prehistory of Written Language
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