Products related to Behavior:
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Consumer Behavior: Building Marketing Strategy ISE
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life.Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 15th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the Connect with SmartBook 2.0.
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Social Marketing : Behavior Change for Good
Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns.Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.The 7th Edition is packed with 12 new cases and dozens of new examples related to today's most pressing social problems including the COVID-19 pandemic, natural disasters, equity and inclusion, and homelessness.The new edition also includes significantly expanded coverage of social media.Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior.Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.
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Experiential Marketing : Consumer Behavior, Customer Experience and The 7Es
Why do some brands make us feel good, while others frustrate us?What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again?Is there a framework underlying how past and lived shopping experiences can affect our future experiences, our buying decisions, and our brand loyalty?In this exciting new book, Wided Batat introduces readers to the new customer experience framework and the era of the "Experiential Marketing Mix." She introduces the concept of the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process); a tool that focuses on the consumer as a starting point in marketing strategies.By using these, companies can design suitable, emotional, and profitable customer experiences in a phygital context (physical place and digital space) including both offline and online digital experiences.Batat argues that a traditional product-centric should be replaced by the appropriate mix of 7Es, based upon a more consumer/experience-centric logic. Experiential Marketing is a guide to building experiences consumers cannot forget.It will be of interest for CEOs, brand managers, marketing and communication professionals, students, and anyone eager to learn more about how to design the ultimate customer experience in a new phygital.In this book, Professor Batat combines theory and practice and gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es of the new experiential marketing mix, and the challenges for the future.
Price: 45.99 £ | Shipping*: 0.00 £
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Windows or macOS for web design/web development?
Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.
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What is the connection between web design and web development?
Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.
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Which language is used for web design and web development?
The primary language used for web design and web development is HTML (Hypertext Markup Language) for creating the structure and content of web pages. CSS (Cascading Style Sheets) is used for styling and formatting the visual presentation of web pages. JavaScript is used for adding interactivity and dynamic functionality to web pages. These three languages are the core technologies for building and designing websites and web applications.
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Do you have to study for web development and web design?
Yes, studying is essential for both web development and web design. These fields require a strong understanding of programming languages, design principles, and best practices. Whether through formal education, online courses, or self-study, gaining knowledge and skills in areas such as HTML, CSS, JavaScript, and user experience design is crucial for success in web development and web design. Continuous learning and staying updated with the latest technologies and trends is also important in these rapidly evolving fields.
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Advances in Child Development and Behavior : Volume 65
Advances in Child Development and Behavior, Volume 65, the latest release in this classic resource on the field of developmental psychology, includes a variety of timely updates, with this new volume presenting interesting chapters written by an international board of authors.
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Behavior and Design of Trapezoidally Corrugated Web Girders for Bridge Construction : Recent Advances
Corrugated web girders (CWGs), used for bridge construction, differ in important ways from conventional prismatic girders.Behavior and Design of Trapezoidally Corrugated Web Girders for Bridge Construction details the behavior and design of CWGs in bridge construction and includes unique research into high-strength steel.The title gives a comprehensive review of the last decade in CWG design.In-depth explanations of key concepts are given — such as the accordion effect — that differentiate these girders from more conventional flat-webbed girders, and the authors also present specialized research into tubular flanged girders.The book distinguishes between prismatic and tapered CWGs, explains failure modes under both shear and flexure, and gives clear figures to illustrate these modes.The volume compares international building codes and offers recommendations for future research.Seven chapters cover –– An introduction to CWGs for bridge construction; Development of bridges with corrugated webs; Real boundary conditions between flange and web; Shear buckling behavior; Flexural buckling behavior; Recent erection methods and; Future research.
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Consumer Behavior and Culture : Consequences for Global Marketing and Advertising
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior.The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social mediaAn exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processingUpdated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
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Social Marketing - International Student Edition : Behavior Change for Social Good
Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns.Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process.The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today's most pressing social problems including the opioid epidemic, climate change, youth suicide, and more.The new edition also includes significantly expanded coverage of social media.Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.
Price: 75.00 £ | Shipping*: 0.00 £
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How can one obtain recognized German certifications for web development and SEO more quickly?
One way to obtain recognized German certifications for web development and SEO more quickly is to enroll in intensive, focused training programs or bootcamps that are specifically designed to prepare students for these certifications. These programs often cover all the necessary material in a condensed timeframe, allowing students to quickly acquire the skills and knowledge needed to pass the certification exams. Additionally, studying diligently and consistently, seeking out mentorship or tutoring, and taking practice exams can also help expedite the certification process. Finally, networking with professionals in the field and attending industry events can provide valuable insights and connections that may help in obtaining certifications more efficiently.
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What type of web server hosting is suitable for hosting personal web services?
For hosting personal web services, a shared web server hosting plan would be suitable. Shared hosting is cost-effective and easy to manage, making it ideal for individuals who want to host personal websites, blogs, or small online projects. With shared hosting, multiple websites are hosted on the same server, allowing users to share the server's resources and costs. This type of hosting is a good option for those who are just starting out and don't require a large amount of server resources.
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Is there free web hosting?
Yes, there are free web hosting services available. Many companies offer free web hosting with limited features and resources, such as limited storage space, bandwidth, and support. These free hosting services are suitable for small personal websites or testing purposes. However, for businesses or websites with higher traffic and resource needs, it is recommended to invest in a paid web hosting service to ensure better performance and support.
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What are good web hosting and email hosting providers?
Some good web hosting providers include Bluehost, SiteGround, and HostGator, which offer reliable services, good customer support, and competitive pricing. For email hosting, providers like Google Workspace (formerly G Suite), Microsoft 365, and Zoho Mail are popular choices due to their robust features, security, and integration with other productivity tools. It's important to consider factors such as uptime, storage, security, and customer support when choosing a hosting provider.
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