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  • Marketing in Web 3.0 : Artificial Intelligence, the Metaverse and the Future of Marketing
    Marketing in Web 3.0 : Artificial Intelligence, the Metaverse and the Future of Marketing

    Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide to the metaverse, AI and the future of digital marketing strategy written by industry expert Simon Kingsnorth. Do you feel confident leading your company's marketing efforts into the new world of web3 and the metaverse? Whilst many marketers know how important and influential this technology is going to be, many don't feel sure about where to start, what technology is here to stay or what the possibilities are.Marketing in Web 3.0 walks you through exactly what you should be doing today, what the technology is and where it's going. Covering everything from gamification, to creating immersive experiences and even the future of search, this book will give you an understanding of where we are now, how we got here and how you can seamlessly transform your marketing strategy and team for the future.As we navigate our way into web3 there is huge potential for brands to make an impact and reposition themselves for the future, but also huge risks and this book from the author of the market-leading book Digital Marketing Strategy will teach you how you can capitalize on this emerging technology to create new experiences and connect with customers in a whole new way.

    Price: 26.99 £ | Shipping*: 3.99 £
  • The Future of Charity Marketing
    The Future of Charity Marketing

    Charities play an increasingly important role in our society.Whether caring for the vulnerable, campaigning for change or enabling access to the arts, they are organisations on a mission, underpinned by social purpose.However, charities now face unique challenges in a turbulent global economic climate due to structural changes in society post Covid and pressure on disposable incomes.Charities need to transform and, in some cases, modernise for sustained increasing demand from their service users.They need to engage with a wider range of stakeholders, meet higher public expectations on transparency and governance and compete for resources from existing as well as a continuous range of new competitors. This book brings together leading scholars to think about what is needed to future proof the nonprofit sector in areas such as partnerships, collaborations, branding, communications, income generation and fundraising, stakeholder involvement and meeting the future needs of service users.This edited collection builds upon the research in the editors' first book Charity Marketing: Contemporary Issues, Research and Practice to challenge students, researchers and practitioners in understanding the challenges and opportunities ahead and think about how to future proof nonprofit marketing. Drawing from a diverse group of academics and deep-thinking practitioners, The Future of Charity Marketing focuses on how charities can prepare for the future through sharing big ideas and examples of best practice.Presenting contrasting perspectives and the latest thinking on a range of challenges, this book gives topics for classroom debate, identifies areas for future research and offers practitioners useful insights.

    Price: 36.99 £ | Shipping*: 0.00 £
  • Game Development 2042 : The Future of Game Design, Development, and Publishing
    Game Development 2042 : The Future of Game Design, Development, and Publishing

    This book is a fast-paced look at the next two decades of the games industry with a focus on game design, the evolution of gaming markets around the world, the future of technology, Artificial Intelligence, Big Data, crypto-currency, and the art and business of creating and publishing hit games. The book contains interviews with a dozen veteran games industry luminaries, who have collectively created many of the greatest hits of the last twenty years and grossed tens of billions of dollars in revenue for companies like Electronic Arts, Facebook, Apple, Activision, Microsoft, Amazon, Supercell, Netflix, Warner Brothers, and others. Game Development 2042 is meant for game developers, anyone with a financial interest in the games business, and for gamers who want to know what the future holds.Mobile, console, PC, web, free-to-play, play-to-earn, and other businesses are discussed in depth with specific examples.

    Price: 42.99 £ | Shipping*: 0.00 £
  • Marketing 6.0 : The Future Is Immersive
    Marketing 6.0 : The Future Is Immersive

    Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.Readers will learn about: The building blocks of metamarketingGeneration Z and Generation Alpha and the technologies they use dailyHow to tap into metaverses and extended realityThe potential obstacles and solutions for creating a more interactive and immersive experience. Marketing has evolved to address global challenges and changing customer expectations.Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant.Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction.As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement.Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

    Price: 21.99 £ | Shipping*: 3.99 £
  • Windows or macOS for web design/web development?

    Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.

  • What is the connection between web design and web development?

    Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.

  • Which language is used for web design and web development?

    The primary language used for web design and web development is HTML (Hypertext Markup Language) for creating the structure and content of web pages. CSS (Cascading Style Sheets) is used for styling and formatting the visual presentation of web pages. JavaScript is used for adding interactivity and dynamic functionality to web pages. These three languages are the core technologies for building and designing websites and web applications.

  • Do you have to study for web development and web design?

    Yes, studying is essential for both web development and web design. These fields require a strong understanding of programming languages, design principles, and best practices. Whether through formal education, online courses, or self-study, gaining knowledge and skills in areas such as HTML, CSS, JavaScript, and user experience design is crucial for success in web development and web design. Continuous learning and staying updated with the latest technologies and trends is also important in these rapidly evolving fields.

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  • Urban Transportation Systems : Sustainability and Future Development
    Urban Transportation Systems : Sustainability and Future Development

    This exciting new volume covers the most up-to-date advances, theories, and practical applications for non-motorized transportation (NMT) systems, geographic information system-based transportation systems, and signal processing for urban transportation systems. This book will allow readers to readers to identify traffic and transport problems in cities and to study mass transportation systems, and modes of transportation and their characteristics, focusing on transportation infrastructure which includes green bays, control stations, mitigation buildings, separator lanes, and safety islands.From this, readers will be able to study urban public transport systems and gain some background into intelligent transportation and telemetric systems, including techniques for designing transport telemetric systems and applying them to urban transportation.Applications include advanced traffic management systems, advanced traveler information systems, advanced vehicle control systems, commercial vehicle operational management, advanced public transportation systems, electronic payment systems, advanced urban transportation, security and safety systems, and urban traffic control. From this, an artificial Intelligence-based transportation system design using genetic algorithms and neural networks is discussed, to show applications in designs.These models and their studies are further extended in signal processing systems and geographic information systems (GIS) to improve transportation system design, and to apply this to the design of non-motorized transportation models, while ensuring pedestrian safety.All these models are further analyzed for environmental impact assessment, which include structural audits, analysis of site selection procedure, baseline conditions and major concerns, green building and its advantages, the description of potential environmental effects, and many more interesting topics.

    Price: 182.00 £ | Shipping*: 0.00 £
  • Future of Cities : Planning, Infrastructure, and Development
    Future of Cities : Planning, Infrastructure, and Development

    This book critically analyses the existing condition of cities in developing countries with special reference to planning and infrastructure networks in India.It provides an overview of the nature of opportunities presented by cities; major challenges that cities would face in future; and codifies the ways and means to transcend the challenges of contemporary urban growth and quality of urbanisation.It discusses key themes such as architecture of density, transformation of land-use zones to development zones, development of railway infrastructure, planning and design guidelines for bus rapid transit, and urban water planning and universal access to housing to create an enabling environment for deliberations and a better future for cities in the developing world. The book integrates insights from governance, planning, and design and highlights implications of spatial integration.It brings together current issues in Indian urbanisation, smart technologies used in building smart cities and high-rises, and urban and regional governance to explore forms of sustainable development planning that factor human needs. Accessible and topical, this book will be useful to scholars and researchers of urban studies, urban and city planning, development studies, sociology, public policy and administration, political sociology, anthropology, architecture, geography, and economics, as well as to professionals, planners, policymakers, and non-governmental organisations.

    Price: 36.99 £ | Shipping*: 0.00 £
  • Web Design Essentials and Internet Marketing Bundle
    Web Design Essentials and Internet Marketing Bundle

    Our Web Design Essentials and Internet Marketing Bundle contains everything you need to get your website up and running fast and help you market it on all of the most popular social media platforms.HTML5 is one of the main programming languages that power the internet. And once you master it, you can begin to create your own web content, whether it be simple websites or complex online applications. Our HTML5 online training course provides an in-depth look at the essentials of writing and editing HTML code.CSS or Cascading Style Sheets provides web developers and designers with the ability to create attractive web pages. Our CSS online course will show all levels of users an introduction to CSS3, understanding of the CSS box model, working with page layouts, using colors and backgrounds, web typography, working with lists and tables, and dynamic CSS3 properties.The JavaScript Essentials online training course is designed to teach students the fundamentals of JavaScript programming. This course is critical for someone trying to get into web development and wanting to learn more about JavaScript fundamentals.Social Media is the new word of mouth and has replaced traditional communication mediums in recent years. Most people are only scratching the surface on the interesting things they can do with these social media websites. This Course Bundle includes training covering Facebook, Twitter, Linkedin, Reddit, Pinterest, Google Analytics and much more.Once you go through this course you will be able to master these programs whether for personal or business use. You will be amazed by all the intuitive features these websites have and the ways you can use this new knowledge to your benefit. The skills you learn will be ones that you can implement every day! The Web Design Essentials andamp; Internet Marketing Training Bundle by Learn365 contains all of the following courses: HTML5 Essentials CSS3 Essentials JavaScript Essentials Facebook 101 Facebook 201 Google Analytics Marketing Tools andamp; Tips for Success Marketing with Google andamp; YouTube Pinterest Reddit LinkedIn Basics of Marketing with Social Media Tumblr Twitter Example Training Video (Not From This Course) Many students ask us why we create our larger course bundles, when some people may not have time to complete all the courses inside the 12 month subscription window...Well, essentially they're created to enable you to dip in and out of multiple related programs and obtain cross-referenced knowledge; the intention is not for you to study it all or sit all the exams! With any kind of technical learning, building your background knowledge on closely related areas makes a lot of sense. Therefore, having access to a wide range of connected programs enables you to research related topics to the actual program you're studying for (often just watching the video/tutorial), enhancing your overall understanding. This is why we create the larger bundles; to build the breadth of your knowledge. Also, many professionals use them as reference material after certification, as we usually provide discounts on subsequent re-subscription - to enable you to have the material as a constant professional reference. LEARN365 Courses Include 12 Months Unlimited Online Access to: Expert Instructor-Led Training: Learn 365 uses only the industry's finest instructors in the IT industry. They have a minimum of 15 years real-world experience and are subject matter experts in their fields. Unlike a live class, you can fast-forward, repeat or rewind all your lectures. This creates a personal learning experience and gives you all the benefit of hands-on training with the flexibility of doing it around your schedule 24/7. Visual Demonstrations andamp; Multimedia Presentations: Our courseware includes instructor-led demonstrations and visual presentations that allow students to develop their skills based on real world scenarios explained by the instructor. Learn 365 always focuses on real world scenarios and skill-set development. Quizzes andamp; Exam Simulators: Learn 365's custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding. This will allow you to gauge your effectiveness before moving to the next module in your course. Learn 365 courses also include practice exams designed to replicate and mirror the environment in the testing center. These exams are on average 100 questions to ensure you are 100% prepared before taking your certification exam. Social Learning andamp; Networking: Learn 365 has designed a world class Learning Management System (LMS). This system allows you to interact and collaborate with other students and Learn 365 employees, form study groups, engage in discussions in our NOW@ Forums, rate and like different courses and stay up to date with all the latest industry knowledge through our forums, student contributions and announcement features. Flash Cards andamp; Educational Games: IT online learning knows that education is not a one size fits all approach. Students learn in different ways through different tools. That is why we provide Flash Cards and Education Games throughout our courses. This will allow you to train in ways that keep you engaged and focused. Each course will have dozens of Flash Cards so you can sharpen your skill-sets throughout your training as well as educational games designed to make sure your retention level of the materials is extremely high. Navigation and Controls: Learn 365's self-paced training programs are designed in a modular fashion to allow you the flexibility to work with expert level instruction anytime 24/7. All courses are arranged in defined sections with navigation controls allowing you to control the pace of your training. This allows students to learn at their own pace around their schedule. Certificate of Completion: Upon completion of your training course, you will receive a Certificate of completion displaying your full name, course completed as well as the date of completion. You can print this out or save it digitally to showcase your accomplishment. Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.

    Price: 120.00 £ | Shipping*: £
  • Sustainable Marketing : The Industry’s Role in a Sustainable Future
    Sustainable Marketing : The Industry’s Role in a Sustainable Future

    SHORTLISTED: Business Book Awards 2024 - Sales & MarketingBecoming a sustainable marketer is no longer an optional extra.Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing.Exposing the disturbing reality of marketing's current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency.It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good. This is the perfect guide for marketing and sustainability professionals working through their company's sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia.Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, The Onlii and AkzoNobel.

    Price: 26.99 £ | Shipping*: 3.99 £
  • How can one obtain recognized German certifications for web development and SEO more quickly?

    One way to obtain recognized German certifications for web development and SEO more quickly is to enroll in intensive, focused training programs or bootcamps that are specifically designed to prepare students for these certifications. These programs often cover all the necessary material in a condensed timeframe, allowing students to quickly acquire the skills and knowledge needed to pass the certification exams. Additionally, studying diligently and consistently, seeking out mentorship or tutoring, and taking practice exams can also help expedite the certification process. Finally, networking with professionals in the field and attending industry events can provide valuable insights and connections that may help in obtaining certifications more efficiently.

  • How should I design my future tattoos?

    When designing your future tattoos, it's important to consider what is meaningful to you and what you want to express through your body art. Think about themes, symbols, or images that hold personal significance and reflect your values, beliefs, or experiences. You may also want to consider the placement of the tattoos on your body and how they will interact with your existing tattoos or future designs. It's also a good idea to work with a skilled tattoo artist who can help bring your ideas to life and ensure that the design is well-executed.

  • Which network marketing jobs are relevant for the future?

    Network marketing jobs that are relevant for the future are those that focus on digital marketing, social media management, and e-commerce. With the increasing shift towards online shopping and digital communication, roles that involve creating and managing online content, building relationships with customers through social media, and driving sales through e-commerce platforms will be in high demand. Additionally, positions that involve data analysis, customer relationship management, and influencer marketing are also likely to be important in the future of network marketing.

  • What type of web server hosting is suitable for hosting personal web services?

    For hosting personal web services, a shared web server hosting plan would be suitable. Shared hosting is cost-effective and easy to manage, making it ideal for individuals who want to host personal websites, blogs, or small online projects. With shared hosting, multiple websites are hosted on the same server, allowing users to share the server's resources and costs. This type of hosting is a good option for those who are just starting out and don't require a large amount of server resources.

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