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Marketing Automation For Dummies
Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation.A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns.This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program.Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentationThis book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of themWritten by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutionsCovers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.
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Software Test Automation : Software Test Automation
This book describes how to build and implement an automated testing regime for software development.It presents a detailed account of the principles of automated testing, practical techniques for designing a good automated testing regime, and advice on choosing and applying off-the-shelf testing tools to specific needs.This sound and practical introduction to automated testing comes from two authors well known for their seminars, consultancy and training in the field.
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Stock Exchange Automation
Originally published in 1994, Stock Exchange Automation addresses the pivotal role played by capital markets in the market economics.Capital markets are an essential component of the free market system.The book argues that the capital markets function as an allocator of investable funds among competing uses.The movement toward automated markets requires that we understand how automation changes market behaviour.The book also examines the concept of market microstructure theory, and the implication that some forms of automation should affect prices.Theories of price formation in the specialist based trading system hypothesise that the trading mechanism induces short term price volatility.
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Scenic Automation Handbook
Scenic automation has earned a reputation of being complicated and cantankerous, a craft best left to the elite of our industry.Not sure of the difference between a VFD, PLC, or PID?If you have dreamed of choreographing scene changes with computerized machinery, but get lost in the technical jargon the Scenic Automation Handbook will guide you along the road to elegant automation. Adopting a pragmatic approach, this book breaks down any automation system into five points, known as the Pentagon of Power.Breaking down a dauntingly complex system into bite- size pieces makes it easy to understand how components function, connect, and communicate to form a complete system. Presenting the fundamental behaviors and functions of Machinery, Feedback Sensors, Amplifiers, Controls, and Operator Interfaces, the Scenic Automation Handbook demystifies automation, reinforcing each concept with practical examples that can be used for experimentation.Automation is accessible – come along and learn how!
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