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Cross-Cultural Social Media Marketing : Bridging Across Cultural Differences
To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy.Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a company's brand voice and presence.This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally. Marketers must be strategic in how they utilize these platforms by first understanding their consumers, while at the same time, meeting their business goals and objectives.Case studies on companies that use social media and advanced technologies to increase their brand awareness, engagement and conversion are discussed in this book.As businesses globalize, many marketers are struggling to establish a presence outside of the United States.Thus, this book also discusses the cultural differences in each country and how these differences matter when considering the usage of each of the social media platforms in certain countries. In this new work, digital marketing expert Emi Moriuchi educates business owners, marketing practitioners, students, as well as marketing researchers in understanding the usage of social media strategy .Containing both evergreen content as well as trending knowledge in the consumer market, this is a must-read for understanding social media marketing for domestic and international market.
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Audience Development and Cultural Policy
Encouraging more – and different – people to attend the arts remains a vital issue for the cultural sector.The question of who consumes culture, and why, is key to our understanding of the arts.This book examines the relationship of audience development to cultural policy and offers a ground-breaking perspective on how the practice of audience development is connected to ideas of democratic access to culture.Providing a detailed overview of arts marketing, audience development and cultural democracy, the book argues that the work of audience development has been profoundly misunderstood by the field of arts management.Drawing from a rich range of interviews with key individuals in the audience development field, the book argues for a re-conceptualisation of audience development as an ideological function of cultural policy.Of importance for students, academics and researchers working in arts management and cultural policy, the book is also vital reading for anyone working in the arts, cultural and heritage sectors with an interest in understanding how our relationship with the audience has been constructed.
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Global Marketing and Advertising : Understanding Cultural Paradoxes
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy.It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model or other cultural models to help readers see why strategies based on cultural relationships in one country cannot be extended to other countries without adjustments. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models.Includes discussion of how Covid-19 has impacted globalization.More examples from major regions and countries from around the world. Broader background theory on how people use social media and extensive coverage of consumer behavior A range of online instructor resources complement the book, including downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.
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Child Development : Understanding A Cultural Perspective
Every child is born into a community, a society with a culture, in which they will live, grow and develop.Cultures lead to differences in children’s development, but equally important, culture is an essential component of every child’s psychological development. Taking a chronological approach, from prenatal development to adolescence, your knowledge of developmental psychology will grow with the child. To help you in your studies· Social, cognitive, emotional and physical aspects of development are interwoven to help you connect the material· You can read case studies from across the globe to enable you to compare cultures· Key research studies are highlighted to help you get to grips with the theory· You’ll be encouraged to ‘Stop and think’ and engage your critical skillsYou can also access revision tools online. In this new edition we've reduced the number of chapters so it covers only what you need to know and we've added a glossary to help with understanding.This textbook is essential reading for undergraduate students taking an introductory course in child development or developmental psychology.
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Child and Adolescent Development in Cultural Context
Human development doesn’t occur in a vacuum. Rather, it is deeply rooted in, and affected by, culture. This textbook examines how culture affects several domains of development, including cognition, emotion, sociolinguistics, peer relationships, family relationships, and more. The chapters highlight differences between “WEIRD” cultures (Western, educated, and from industrialized, rich, and democratic countries) and non-WEIRD cultures, as well as differences with respect to gender, race/ethnicity, socioeconomic status, and other identity markers. Each chapter draws upon a large research base and highlights specific studies to engage students, illustrate key points, and convey the role of empirical research in psychology.As a result, students will learn that the development of behavior, values, social relationships, ways of seeing the world, language, and thought processes cannot be understood separate from culture.
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Socio-Cultural and Technological Development in Medieval India
This volume contains well researched papers based on primary sources and archaeological explorations and presents new findings on medieval Indian administration, culture, science and technology. It also has a study of new literary sources, both Persian and Europeans, with a full section to literary sources.The section on state and administration highlights Central Asian and European influence on state craft and the army. Mysticism and its impact on medieval policy, architecture and the new genre of literature known as 'Shahr Ashob' helps in the reconstruction of the eighteenth-century history of Shah- Jahanabad. The chapter on science and technology studies the military technology of the Delhi Sultanate and the impact of metal technology of the later Mughal period on the state of Bikaner in the skill development of both urban and rural workers. This chapter also includes a study of water harvesting and agricultural produce. This volume covers a large canvas of medieval Indian history examining many unexplored aspects of the period.
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