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Inbound Marketing and SEO : Insights from the Moz Blog
Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels.The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO.This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays.Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels.The popular Moz blog is a top resource for cutting-edge information on SEO techniques: Co-compiled and co-edited by Moz CEO and co-founder Rand Fishkin, this book is an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trendsCovers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics, as well as search engine optimizationFocuses on leveraging existing platforms like social media sites and community for inbound marketing success Inbound Marketing and SEO is a must-have for marketers in today's online world.
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Strategic Brand Design : Designing Brand Identity From a Marketing Perspective
Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective.It aims to bridge the gap between marketer and designer by containing all the knowledge that both parties need to understand and work together successfully on branding projects. Consisting of four parts, the book begins with a clear explanation of the most important marketing concepts in part 1, followed by a clear step-by-step plan for research and strategy in part 2.Part 3 provides a comprehensive toolkit for brand design based upon that strategy, while part 4 contains a plethora of methods, tools and models for practice as well as questions and assignments to support classroom teaching. Practical, accessible and firmly grounded in research and theory, this book is an ideal reference guide for higher vocational students and students on modules and programs relating to the fields of brand, design, marketing and communication.
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Web Design Essentials and Internet Marketing Bundle
Our Web Design Essentials and Internet Marketing Bundle contains everything you need to get your website up and running fast and help you market it on all of the most popular social media platforms.HTML5 is one of the main programming languages that power the internet. And once you master it, you can begin to create your own web content, whether it be simple websites or complex online applications. Our HTML5 online training course provides an in-depth look at the essentials of writing and editing HTML code.CSS or Cascading Style Sheets provides web developers and designers with the ability to create attractive web pages. Our CSS online course will show all levels of users an introduction to CSS3, understanding of the CSS box model, working with page layouts, using colors and backgrounds, web typography, working with lists and tables, and dynamic CSS3 properties.The JavaScript Essentials online training course is designed to teach students the fundamentals of JavaScript programming. This course is critical for someone trying to get into web development and wanting to learn more about JavaScript fundamentals.Social Media is the new word of mouth and has replaced traditional communication mediums in recent years. Most people are only scratching the surface on the interesting things they can do with these social media websites. This Course Bundle includes training covering Facebook, Twitter, Linkedin, Reddit, Pinterest, Google Analytics and much more.Once you go through this course you will be able to master these programs whether for personal or business use. You will be amazed by all the intuitive features these websites have and the ways you can use this new knowledge to your benefit. The skills you learn will be ones that you can implement every day! The Web Design Essentials andamp; Internet Marketing Training Bundle by Learn365 contains all of the following courses: HTML5 Essentials CSS3 Essentials JavaScript Essentials Facebook 101 Facebook 201 Google Analytics Marketing Tools andamp; Tips for Success Marketing with Google andamp; YouTube Pinterest Reddit LinkedIn Basics of Marketing with Social Media Tumblr Twitter Example Training Video (Not From This Course) Many students ask us why we create our larger course bundles, when some people may not have time to complete all the courses inside the 12 month subscription window...Well, essentially they're created to enable you to dip in and out of multiple related programs and obtain cross-referenced knowledge; the intention is not for you to study it all or sit all the exams! With any kind of technical learning, building your background knowledge on closely related areas makes a lot of sense. Therefore, having access to a wide range of connected programs enables you to research related topics to the actual program you're studying for (often just watching the video/tutorial), enhancing your overall understanding. This is why we create the larger bundles; to build the breadth of your knowledge. Also, many professionals use them as reference material after certification, as we usually provide discounts on subsequent re-subscription - to enable you to have the material as a constant professional reference. LEARN365 Courses Include 12 Months Unlimited Online Access to: Expert Instructor-Led Training: Learn 365 uses only the industry's finest instructors in the IT industry. They have a minimum of 15 years real-world experience and are subject matter experts in their fields. Unlike a live class, you can fast-forward, repeat or rewind all your lectures. This creates a personal learning experience and gives you all the benefit of hands-on training with the flexibility of doing it around your schedule 24/7. Visual Demonstrations andamp; Multimedia Presentations: Our courseware includes instructor-led demonstrations and visual presentations that allow students to develop their skills based on real world scenarios explained by the instructor. Learn 365 always focuses on real world scenarios and skill-set development. Quizzes andamp; Exam Simulators: Learn 365's custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding. This will allow you to gauge your effectiveness before moving to the next module in your course. Learn 365 courses also include practice exams designed to replicate and mirror the environment in the testing center. These exams are on average 100 questions to ensure you are 100% prepared before taking your certification exam. Social Learning andamp; Networking: Learn 365 has designed a world class Learning Management System (LMS). This system allows you to interact and collaborate with other students and Learn 365 employees, form study groups, engage in discussions in our NOW@ Forums, rate and like different courses and stay up to date with all the latest industry knowledge through our forums, student contributions and announcement features. Flash Cards andamp; Educational Games: IT online learning knows that education is not a one size fits all approach. Students learn in different ways through different tools. That is why we provide Flash Cards and Education Games throughout our courses. This will allow you to train in ways that keep you engaged and focused. Each course will have dozens of Flash Cards so you can sharpen your skill-sets throughout your training as well as educational games designed to make sure your retention level of the materials is extremely high. Navigation and Controls: Learn 365's self-paced training programs are designed in a modular fashion to allow you the flexibility to work with expert level instruction anytime 24/7. All courses are arranged in defined sections with navigation controls allowing you to control the pace of your training. This allows students to learn at their own pace around their schedule. Certificate of Completion: Upon completion of your training course, you will receive a Certificate of completion displaying your full name, course completed as well as the date of completion. You can print this out or save it digitally to showcase your accomplishment. Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.
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The Marketing Agency Blueprint : The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period.The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge.Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry.Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns.The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose.The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales.It will use efficiency and productivity, not billable hours, as the essential drivers of profitability.Its value and success will be measured by outcomes, not outputs.Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors.The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainersDevelop highly efficient management systems and more effective account teamsDeliver greater results and value to clients This is the future of the marketing services industry.A future defined and led by underdogs and innovators.You have the opportunity to be at the forefront of the transformation.
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Windows or macOS for web design/web development?
Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.
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Could it cause problems from an SEO perspective if the registered domain and web hosting are from two different providers?
Yes, having the domain and web hosting from two different providers could potentially cause problems from an SEO perspective. This is because search engines may consider the location and speed of the hosting server when ranking websites. If the hosting server is located far from the domain's target audience, it could lead to slower loading times and affect the website's SEO performance. Additionally, managing DNS settings and other technical configurations may be more complex when dealing with two separate providers, potentially leading to errors that could impact SEO. It's generally recommended to have both the domain and web hosting from the same provider for better SEO performance.
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What is the connection between web design and web development?
Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.
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Which language is used for web design and web development?
The primary language used for web design and web development is HTML (Hypertext Markup Language) for creating the structure and content of web pages. CSS (Cascading Style Sheets) is used for styling and formatting the visual presentation of web pages. JavaScript is used for adding interactivity and dynamic functionality to web pages. These three languages are the core technologies for building and designing websites and web applications.
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Online SEO & Digital Media Marketing Diploma Course
Learn the basics of marketing with the Online SEO and Digital Media Marketing Diploma Course Includes modules on email marketing, SEO and social media (including Facebook and Twitter) Teaches you all you need to excel in the world of online marketing as a professional or beginner Focus on data analytics, SEO keywords, website monetisation and plugin installation Taught through video tutorials, online materials, recommended reading and assessments Includes 35 hours of guided learning hours made up of real-time contact and guidance Get a professional qualification endorsed by TQUK and Ofqual Awarding Organisation Accredited by CPD and awards 40 CPD points upon completion See Full Details for product specifications Save on the Online SEO and Digital Media Marketing Diploma Course - now only 7.99 pounds
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Digital Marketing Fundamentals : From Strategy to ROI
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process.Both the scientific theory behind digital marketing as well as techniques and media are discussed.Digital Marketing Fundamentals is easy to read and contains many International examples and cases.The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing.The book also discusses effective websites and apps, digital analytics and planning and organisation.The application of social media and mobile communication is seamlessly integrated into the topics. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing.
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Marketing 4.0 : Moving from Traditional to Digital
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively.Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way.You need to stand up, get their attention, and deliver the message they want to hear.This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before.Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology.This book gives you the world-class insight you need to make it happen.Discover the new rules of marketingStand out and create WOW momentsBuild a loyal and vocal customer baseLearn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves.Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow.Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
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Introduction to Wireless System Design from Circui ts to Web-based Applications
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Do you have to study for web development and web design?
Yes, studying is essential for both web development and web design. These fields require a strong understanding of programming languages, design principles, and best practices. Whether through formal education, online courses, or self-study, gaining knowledge and skills in areas such as HTML, CSS, JavaScript, and user experience design is crucial for success in web development and web design. Continuous learning and staying updated with the latest technologies and trends is also important in these rapidly evolving fields.
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How can I rent web space from Zap Hosting?
To rent web space from Zap Hosting, you can visit their website and browse through their hosting plans. Choose a plan that suits your needs and budget, then proceed to the checkout process. You will need to create an account with Zap Hosting and provide payment information to complete the rental process. Once the payment is processed, you will receive access to your web space and can start setting up your website.
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How can one obtain recognized German certifications for web development and SEO more quickly?
One way to obtain recognized German certifications for web development and SEO more quickly is to enroll in intensive, focused training programs or bootcamps that are specifically designed to prepare students for these certifications. These programs often cover all the necessary material in a condensed timeframe, allowing students to quickly acquire the skills and knowledge needed to pass the certification exams. Additionally, studying diligently and consistently, seeking out mentorship or tutoring, and taking practice exams can also help expedite the certification process. Finally, networking with professionals in the field and attending industry events can provide valuable insights and connections that may help in obtaining certifications more efficiently.
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What type of web server hosting is suitable for hosting personal web services?
For hosting personal web services, a shared web server hosting plan would be suitable. Shared hosting is cost-effective and easy to manage, making it ideal for individuals who want to host personal websites, blogs, or small online projects. With shared hosting, multiple websites are hosted on the same server, allowing users to share the server's resources and costs. This type of hosting is a good option for those who are just starting out and don't require a large amount of server resources.
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