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Growth Marketing Strategy : Drive Profits and Sustained Business Growth
In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how marketers can move on from short-term hacks and utilize their full marketing funnel to gain and retain customers across any size business in any economic environment. Growth marketing is no longer just a short-term tactical approach suitable only for start-ups and SMEs looking for easy wins.Instead, it has become a real source of long-term sustainable growth for any business, and a strategic approach that can deliver results regardless of economic environment.With marketers under pressure to consistently deliver growth in rapidly changing landscapes, this invaluable guide will provide a clear roadmap so that any marketer can develop a growth marketing strategy that delivers. Packed full of cutting-edge insights from companies like Fujifilm, GoPro, Twitch, Disney, Amazon Grocery, Tesla and American Express, Growth Marketing Strategy gives marketers practical ways to drive their business forward, moving beyond initial organic growth to a strategy that is both sustainable and resilient to changing market conditions.From exploring how to shift the mindset of the team to long-term investment and adaptability, to how your marketing team should be best structured and resourced within your organization to allow your growth marketing team to thrive, this book takes you from the fundamentals of growth marketing to how to apply it and adapt it to any challenge your business faces.
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Human Growth and Development
Our bestselling social work textbook is back again. Taking you right back to basics, this book explains and analyses key theories in a really accessible way before going on to discuss, in detail, how theory can be incorporated into every day social work practice.Each chapter contains activities with step-by-step commentaries for discussion, self-analysis and critical reflection.The book very loosely follows the shape of a human life, beginning with a birth and ending with a death, but many of the chapters deal with ideas and topics that are relevant at many different stages of life, such as bereavement, attachment and learning.Its focus throughout is on psychosocial development – so psychological development within a social context – rather than physical development. This book is by Chris Beckett, a social work academic and novelist who previously worked in child and family social work, and Hilary Taylor, a psychotherapist and former social work academic who used to work in the field of social work with adults.It is the go-to guide for anyone studying for careers in the helping professions, such as nurses, social workers, occupational therapists, teachers and counsellors. It's also supported by an online case study resource.Follow the lives of people living in the fictional London Borough of Bexford, with 12 extended case studies to help you explore key issues and themes raised in the book as well as develop the skill of linking theory to practice.
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Marketing Effectiveness : Applying Marketing Science for Brand Growth
In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers are now more than ever expected to deliver quantifiable results.This is where marketing effectiveness comes in. Contrary to popular belief marketing effectiveness is not just about the measuring of ROI.The lens of effectiveness must be applied to all marketing mix elements, from strategy to pricing and product, to media and advertising.It's a strategic shift that demands robust evidence-based decisions and consistent application in order to grow. Written by leading marketing practitioner, Sorin Patilinet, this book enables mid-senior level marketers to integrate the scientific methods and advanced measurements required for true marketing effectiveness into their marketing strategies, in order to reap the benefits of strong customer understanding and developing decision-making processes for growth. Covering everything from neuroscience and its application to marketing to advanced analytics and machine learning models, this book provides a comprehensive practical guide for marketers.It also takes a look into the future of how AI will impact the use of marketing effectiveness, and features real world examples from Snickers, Warby Parker and Uber Eats.
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Child Growth & Development- Topical Approach
Topical approach to Child Growth & Development- a topical approach to learning about Child Growth and Development. The textbook covers Physical, Cognitive, and Social-Emotional Development as well as theories, pregnancy and birth and play.
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Strategic Pharmaceutical Marketing Management in Growth Markets
India is the largest provider of generic drugs globally.The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and, as a result, holds an important position in the global pharmaceutical sector.This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets.The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept.Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organizational and business perspective and explicates the practical applications of it.Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals. This book will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management.It will also be beneficial to those interested in business strategy, decision-making, and international marketing.
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Economic Growth and Development in Ethiopia
This volume is a collection of selected empirical studies on determinants of economic growth and development in Ethiopia.The core argument for editing this book is to provide an up-to-date picture of the state and patterns of growth and development in Ethiopia.Ethiopia has been under focus in the past due to draughts, war, famine, development changes and the effects of global economic crisis in the country.A main contribution of this volume is that it helps identify selected important determinants of growth and development in Ethiopia and provides an estimation of their effects using up-to-date data, modelling and methods.Taken together the studies provide a comprehensive picture of the state of growth and development, their measurements, causal relationships and evaluation of efficient policies and practices in achieving progress in Ethiopia.The issues covered represent major challenges to the government and development organizations who are aiming at achieving higher growth and alleviating poverty in the country.The studies cover transition from rural agriculture to urban industry and the development of services.
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