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The Art of SXO : Placing UX Design Methods into SEO Best Practices
Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design.It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0.Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators.The Art of SXO aims to be a comprehensive guide tothis emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue.This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic. What You'll LearnApply SXO best practices and how it differs from tradition SEOOptimize websites for both search engine bots and users Increase a website's ranking in SERPsImprove a website's conversion ratesGrow revenue from organic trafficWho This Book Is ForWeb developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the nextlevel with SXO.
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Program Evaluation : Embedding Evaluation into Program Design and Development
Program Evaluation: Embedding Evaluation into Program Design and Development provides an in-depth examination of the foundations, methods, and relevant issues in the field of evaluation.With an emphasis on an embedded approach, where evaluation is an explicit part of a program that leads to the refinement of the program, students will learn how to conduct effective evaluations that foster continual improvement and enable data-based decision making.This text provides students with both the theoretical understanding and the practical tools to conduct effective evaluations while being rigorous enough for experienced evaluators looking to expand their approach to evaluation.
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Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
Killing your current marketing structure may be the only way to save it!Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back?Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands.But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years.The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach.By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue.Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model.Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator.This book builds the case for, literally, transforming the purpose of marketing within your organization.Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy.You’ll learn how to:* Transform all or part of your marketing operation into a media company* Integrate this new operation into traditional marketing efforts* Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategyRed Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible.They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly.Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.
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Human Resource Development : From Theory into Practice
Combining theoretical rigor, practical relevance and pedagogical innovation, Human Resource Development: From Theory into Practice is an essential resource for students working towards a career in human resource development (HRD), human resource management (HRM), occupational and organizational psychology, and related areas of business management and organization. Key features: • Aligns with the CIPD Professional Standards and the CIPD’s Level 7 Diploma in Learning and Development. • Covers all the basics in the fundamentals of HRD theory and practice, as well as cutting-edge topics such as the e-learning, ‘hybrid learning’, neuroscience and learning, ‘learning ecosystems’, and the ‘new learning organization’ science of learning. • Follows a unique framework based on the a distinction between ‘micro-HRD’, which zooms-in on the fine detail, meso, and ‘macro-HRD’, which zooms-out to look at the bigger picture. • Includes a rich array of research insights, case studies and examples from a wide range of contexts. • Offers a variety of learning features, including ‘perspectives from practice’ and ‘in their own words’, which help to bridge the gap between theory and practical application. This up-to-date and authoritative textbook is accompanied by a comprehensive instructor’s manual and PowerPoint slides to support lecturers in their teaching.
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Windows or macOS for web design/web development?
Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.
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What is the connection between web design and web development?
Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.
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Which language is used for web design and web development?
The primary language used for web design and web development is HTML (Hypertext Markup Language) for creating the structure and content of web pages. CSS (Cascading Style Sheets) is used for styling and formatting the visual presentation of web pages. JavaScript is used for adding interactivity and dynamic functionality to web pages. These three languages are the core technologies for building and designing websites and web applications.
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Do you have to study for web development and web design?
Yes, studying is essential for both web development and web design. These fields require a strong understanding of programming languages, design principles, and best practices. Whether through formal education, online courses, or self-study, gaining knowledge and skills in areas such as HTML, CSS, JavaScript, and user experience design is crucial for success in web development and web design. Continuous learning and staying updated with the latest technologies and trends is also important in these rapidly evolving fields.
Similar search terms for Into:
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Human Resource Development : From Theory into Practice
Combining theoretical rigor, practical relevance and pedagogical innovation, Human Resource Development: From Theory into Practice is an essential resource for students working towards a career in human resource development (HRD), human resource management (HRM), occupational and organizational psychology, and related areas of business management and organization. Key features: • Aligns with the CIPD Professional Standards and the CIPD’s Level 7 Diploma in Learning and Development. • Covers all the basics in the fundamentals of HRD theory and practice, as well as cutting-edge topics such as the e-learning, ‘hybrid learning’, neuroscience and learning, ‘learning ecosystems’, and the ‘new learning organization’ science of learning. • Follows a unique framework based on the a distinction between ‘micro-HRD’, which zooms-in on the fine detail, meso, and ‘macro-HRD’, which zooms-out to look at the bigger picture. • Includes a rich array of research insights, case studies and examples from a wide range of contexts. • Offers a variety of learning features, including ‘perspectives from practice’ and ‘in their own words’, which help to bridge the gap between theory and practical application. This up-to-date and authoritative textbook is accompanied by a comprehensive instructor’s manual and PowerPoint slides to support lecturers in their teaching.
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Into the Unknown : Explorations in development practice
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Web Design Essentials and Internet Marketing Bundle
Our Web Design Essentials and Internet Marketing Bundle contains everything you need to get your website up and running fast and help you market it on all of the most popular social media platforms.HTML5 is one of the main programming languages that power the internet. And once you master it, you can begin to create your own web content, whether it be simple websites or complex online applications. Our HTML5 online training course provides an in-depth look at the essentials of writing and editing HTML code.CSS or Cascading Style Sheets provides web developers and designers with the ability to create attractive web pages. Our CSS online course will show all levels of users an introduction to CSS3, understanding of the CSS box model, working with page layouts, using colors and backgrounds, web typography, working with lists and tables, and dynamic CSS3 properties.The JavaScript Essentials online training course is designed to teach students the fundamentals of JavaScript programming. This course is critical for someone trying to get into web development and wanting to learn more about JavaScript fundamentals.Social Media is the new word of mouth and has replaced traditional communication mediums in recent years. Most people are only scratching the surface on the interesting things they can do with these social media websites. This Course Bundle includes training covering Facebook, Twitter, Linkedin, Reddit, Pinterest, Google Analytics and much more.Once you go through this course you will be able to master these programs whether for personal or business use. You will be amazed by all the intuitive features these websites have and the ways you can use this new knowledge to your benefit. The skills you learn will be ones that you can implement every day! The Web Design Essentials andamp; Internet Marketing Training Bundle by Learn365 contains all of the following courses: HTML5 Essentials CSS3 Essentials JavaScript Essentials Facebook 101 Facebook 201 Google Analytics Marketing Tools andamp; Tips for Success Marketing with Google andamp; YouTube Pinterest Reddit LinkedIn Basics of Marketing with Social Media Tumblr Twitter Example Training Video (Not From This Course) Many students ask us why we create our larger course bundles, when some people may not have time to complete all the courses inside the 12 month subscription window...Well, essentially they're created to enable you to dip in and out of multiple related programs and obtain cross-referenced knowledge; the intention is not for you to study it all or sit all the exams! With any kind of technical learning, building your background knowledge on closely related areas makes a lot of sense. Therefore, having access to a wide range of connected programs enables you to research related topics to the actual program you're studying for (often just watching the video/tutorial), enhancing your overall understanding. This is why we create the larger bundles; to build the breadth of your knowledge. Also, many professionals use them as reference material after certification, as we usually provide discounts on subsequent re-subscription - to enable you to have the material as a constant professional reference. LEARN365 Courses Include 12 Months Unlimited Online Access to: Expert Instructor-Led Training: Learn 365 uses only the industry's finest instructors in the IT industry. They have a minimum of 15 years real-world experience and are subject matter experts in their fields. Unlike a live class, you can fast-forward, repeat or rewind all your lectures. This creates a personal learning experience and gives you all the benefit of hands-on training with the flexibility of doing it around your schedule 24/7. Visual Demonstrations andamp; Multimedia Presentations: Our courseware includes instructor-led demonstrations and visual presentations that allow students to develop their skills based on real world scenarios explained by the instructor. Learn 365 always focuses on real world scenarios and skill-set development. Quizzes andamp; Exam Simulators: Learn 365's custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding. This will allow you to gauge your effectiveness before moving to the next module in your course. Learn 365 courses also include practice exams designed to replicate and mirror the environment in the testing center. These exams are on average 100 questions to ensure you are 100% prepared before taking your certification exam. Social Learning andamp; Networking: Learn 365 has designed a world class Learning Management System (LMS). This system allows you to interact and collaborate with other students and Learn 365 employees, form study groups, engage in discussions in our NOW@ Forums, rate and like different courses and stay up to date with all the latest industry knowledge through our forums, student contributions and announcement features. Flash Cards andamp; Educational Games: IT online learning knows that education is not a one size fits all approach. Students learn in different ways through different tools. That is why we provide Flash Cards and Education Games throughout our courses. This will allow you to train in ways that keep you engaged and focused. Each course will have dozens of Flash Cards so you can sharpen your skill-sets throughout your training as well as educational games designed to make sure your retention level of the materials is extremely high. Navigation and Controls: Learn 365's self-paced training programs are designed in a modular fashion to allow you the flexibility to work with expert level instruction anytime 24/7. All courses are arranged in defined sections with navigation controls allowing you to control the pace of your training. This allows students to learn at their own pace around their schedule. Certificate of Completion: Upon completion of your training course, you will receive a Certificate of completion displaying your full name, course completed as well as the date of completion. You can print this out or save it digitally to showcase your accomplishment. Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.
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Community Development in Action : Putting Freire into Practice
In a world in which social divisions are widening not lessening, it is essential for community development, or any other practice committed to social justice and sustainability, to understand how power works at every level, from grassroots projects to movements for change. This exciting and practical book is filled to the brim with useful ideas for busy practitioners.Building on the work of Paulo Freire, theories are presented in interesting and straightforward ways to provide an everyday reference for practice.Contained in these pages is all you need to give your practice a critical edge!
Price: 17.99 £ | Shipping*: 3.99 £
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How can one obtain recognized German certifications for web development and SEO more quickly?
One way to obtain recognized German certifications for web development and SEO more quickly is to enroll in intensive, focused training programs or bootcamps that are specifically designed to prepare students for these certifications. These programs often cover all the necessary material in a condensed timeframe, allowing students to quickly acquire the skills and knowledge needed to pass the certification exams. Additionally, studying diligently and consistently, seeking out mentorship or tutoring, and taking practice exams can also help expedite the certification process. Finally, networking with professionals in the field and attending industry events can provide valuable insights and connections that may help in obtaining certifications more efficiently.
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What type of web server hosting is suitable for hosting personal web services?
For hosting personal web services, a shared web server hosting plan would be suitable. Shared hosting is cost-effective and easy to manage, making it ideal for individuals who want to host personal websites, blogs, or small online projects. With shared hosting, multiple websites are hosted on the same server, allowing users to share the server's resources and costs. This type of hosting is a good option for those who are just starting out and don't require a large amount of server resources.
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Is there free web hosting?
Yes, there are free web hosting services available. Many companies offer free web hosting with limited features and resources, such as limited storage space, bandwidth, and support. These free hosting services are suitable for small personal websites or testing purposes. However, for businesses or websites with higher traffic and resource needs, it is recommended to invest in a paid web hosting service to ensure better performance and support.
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What are good web hosting and email hosting providers?
Some good web hosting providers include Bluehost, SiteGround, and HostGator, which offer reliable services, good customer support, and competitive pricing. For email hosting, providers like Google Workspace (formerly G Suite), Microsoft 365, and Zoho Mail are popular choices due to their robust features, security, and integration with other productivity tools. It's important to consider factors such as uptime, storage, security, and customer support when choosing a hosting provider.
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