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Critical Marketing : Issues in Contemporary Marketing
Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts. Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives. Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.
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Contemporary Issues in Digital Marketing
This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse.With contributions from world-renowned experts, the book covers:Big Data, Artificial Intelligence and Analytics in Digital MarketingEmerging technologies and how they can enhance User ExperienceHow ‘digital’ is changing servicescapesIssues surrounding ethics and privacyCurrent and future issues surrounding Social MediaKey considerations for the future of Digital MarketingCase studies and examples from real-life organisationsUnique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.
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Contemporary Issues in Social Media Marketing
Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area.This second edition has been fully updated with new features such as discussion questions, global case studies and examples, and material reflecting the key trends in the field, including:The growth in user-generated content. The growing influence of AI in content creation, including virtual influencers. The development and utilization of social media analytics. The use of social media as the primary search engine. The relationship between social media and the customer experience of the brand. Highly regarded for its breadth of topics, range of perspectives and research-based approach, this text is perfect recommended reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Contemporary Issues in Marketing and Strategic Marketing.It will also be valuable reading for academics in the field and reflective practitioners.
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Contemporary Issues in Development Economics
This new collection of articles puts the very latest issues in economic development under the microscope, exploring them from a variety of perspectives. Beginning with an assessment of the current state of play in development, the authors move forward to examine neglected issues such as human development, gender, brain drain, military expenditure and post-colonial theory.While analysing the problems of external debts, technology transfer and new theories of international trade, the relationship between developing and developed economies is fully explored.The book also examines the important topics of financial reform, structural adjustments and the role of the IMF in the new financial architecture. The highly respected contributors subject these critical issues to thorough analysis with suggestions towards resolving some of these problems, making this an indispensable book that researchers and students of development economics cannot afford to miss.
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Contemporary Issues in Development Finance
Contemporary Issues in Development Finance provides comprehensive and up-to-date coverage of theoretical and policy issues in development finance from both the domestic and the external finance perspectives and emphasizes addressing the gaps in financial markets. The chapters cover topical issues such as microfinance, private sector financing, aid, FDI, remittances, sovereign wealth, trade finance, and the sectoral financing of agricultural and infrastructural projects.Readers will acquire both breadth and depth of knowledge in critical and contemporary issues in development finance from a philosophical and yet pragmatic development impact approach.The text ensures this by carefully integrating the relevant theoretical underpinnings, empirical assessments, and practical policy issues into its analysis.The work is designed to be fully accessible to practitioners with only a limited theoretical economic background, allowing them to deeply engage with the book as useful reference material.Readers may find more advanced information and technical details provided in clear, concise boxes throughout the text.Finally, each chapter is fully supported by a set of review questions and by cases and examples from developing countries, particularly those in Africa. This book is a valuable resource for both development finance researchers and students taking courses in development finance, development economics, international finance, financial development policy, and economic policy management.Practitioners will find the development impact, policy, and conceptual analysis dimensions insightful analysing and designing intervention strategies.
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Issues and Challenges of Development
This book presents a balanced and accessible introduction to the core issues and challenges of development.It covers the key aspects of development in contemporary times—its relationship with agriculture, industrialization and services, sustainable and inclusive development, issues of marginalization and women empowerment. This volume locates the uniquely multi-dimensional challenges faced by developing countries, which extend to the fields of economics, sociology, administration, politics, and environment.The sectoral issues in development which comprise of agriculture, industries and services sector are useful subjects for enhancing economic growth and development of the nation-states. Replete with case studies of different countries juxtaposed with the Indian scenario, this book caters to student needs across various disciplines.It will be useful to undergraduate and post graduate students, researchers and teachers of development studies, economics, sociology, political science, and public administration.It shall be equally useful for administration officials of the central and state governments, policy makers, NGOs and corporate sector functionaries dealing with corporate social responsibilities.
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Evolution and Development : Conceptual Issues
The intersection of development and evolution has always harbored conceptual issues, but many of these are on display in contemporary evolutionary developmental biology (evo-devo).These issues include: (1) the precise constitution of evo-devo, with its focus on both the evolution of development and the developmental basis of evolution, and how it fits within evolutionary theory; (2) the nature of evo-devo model systems that comprise the material of comparative and experimental research; (3) the puzzle of how to understand the widely used notion of 'conserved mechanisms'; (4) the definition of evolutionary novelties and expectations for how to explain them; and (5) the demand of interdisciplinary collaboration that derives from investigating complex phenomena at key moments in the history of life, such as the fin-limb transition.This Element treats these conceptual issues with close attention to both empirical detail and scientific practice to offer new perspectives on evolution and development.This title is also available as Open Access on Cambridge Core.
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Contemporary Issues in Marketing and Consumer Behaviour
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in.The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming.Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of ConsumptionNew case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the MediaWritten by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts.It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.Online resources include chapter-by-chapter PowerPoint slides.
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