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ISE Product Design and Development
Designed for use in the interdisciplinary courses on product development as well as by practicing professionals, Product Design and Development 7e strikes a balanced approach between theory and practice through the authors’ emphasis on methods.
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Successful Product Management : Tool Box for Professional Product Management and Product Marketing
Learn everything about professional product management in this bookIf you have always wanted to actively market your products, this is the book for you.This tool box for professional product management and product marketing delivers what it promises - here you get a comprehensive, indispensable and proven work aid.Klaus Aumayr shows how you can optimally manage the increasingly complex tasks and requirements for product managers.Master the complex tasks of product management with confidenceThe success of a product is primarily decided by the buyers - but also by the responsible product manager.He often fights on several fronts at once, and must, for example: introduce and support more and more products in less and less time with decreasing budgets andsimultaneously coordinate a plethora of requirements from internal departments With his book "Successful Product Management", Klaus Aumayr provides the complete tools to master these complex tasks in purchasing process management with confidence.He reveals not only important basics, but also some practical product strategies.In addition, case studies, charts and checklists facilitate the transfer into practice. The contents at a glanceThe book "Successful Project Management" covers the following three key areas:Product management: positioning, core competencies and organizational integrationProduct marketing: structures, success factors and practical toolsProcess-oriented product management: work processes, process-oriented product marketing and innovation management The fifth edition of the book has been updated and a chapter on agile product management has been added.
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Innovation, Product Development and Commercialization
To succeed in the 21st century, firms must integrate their business, market, technology and resource strategies into a holistic product approach, and match technological innovation to market opportunities.Unlike other books on product development that limit their scope to the product development process, Innovation, Product Development and Commercialization takes a unique holistic approach and examines the diverse issues that managers face to channel resources in the right direction for global commercial success.The book explores innovation, new product development and commercialization decisions within an integrated framework of business, market, technology, and resource strategy.It also includes guidance on matching technology innovation to market opportunities, and details commercialization of innovation and new products and continuous improvement of existing products. Innovation, Product Development and Commercialization probes not only into the critical issues of innovation and product development, but also organizational leadership and management, and the impact of organizational structures and business processes in product leadership.This comprehensive book presents the details and nuances of a flexible product development process including best practices in R&D, product and process engineering, marketing, and commercialization.It also covers the topic of technology and product portfolio planning, which is critical to proper prioritization of opportunities and investment strategies.This book is an important read for executives at the strategic level and a valuable desk reference for project managers, engineering managers, quality managers, product and marketing managers, design and process engineers, industrial engineers, manufacturing engineers, value engineers, mechanical engineers, systems engineers and others engaged in product development, innovation and commercialization.
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Product Design Process : The manual for Digital Product Design and Product Management
A manual for digital product design based on a multidisciplinary approach that unites product owners, designers, developers and managers. It focuses on exceptional user experience and interaction design, but also in keeping costs and benefits balanced, avoiding wasting resources and betting on a rapid market launch.
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