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Role Development in Professional Nursing Practice
Role Development in Professional Nursing Practice, Sixth Edition, is comprehensive resource to guide students along their journey as professional nurses.
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Agency : Its Role In Mental Development
The idea behind this book is that developing a conception of the physical world and a conception of mind is impossible without the exercise of agency, meaning "the power to alter at will one's perceptual inputs".The thesis is derived from a philosphical account of the role of agency in knowledge.; The book is divided into three parts.In Part One, the author argues that "purely representational" theories of mind and of mental development have been overvalued, thereby clearing the ground for the book's central thesis.In Part Two, he proposes that, because objective experience depends upon the experience of agency, the development of the "object concept" in human infants is grounded in the development of executive-attentional capacities.In Part Three, an analysis of the links between agency and self-awareness generates an original theory of the nature of certain stage-like transitions in mental functioning and of the relationship between executive and mentalizing defects in autism.; The book should be of interest to students and researchers in cognitive- developmental psychology, to philosophers of mind, and to anybody with an interest in cognitive science.
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Marketing 5.0 : The Role of Human-Mimicking Technology
Marketing 5.0: The Role of Human-Mimicking Technology focuses on ‘human-mimicking technology’ in the age of marketing, wherein consumers and technology are blended as one.It reimagines technology creating a human touch, which not only enhances the customer experience but also builds an ecosystem of personalised sense-and-respond experiences, leading towards greater sustainability.It is this age of Augmented and Agile marketing, which delivers tech-empowered human interaction at pace and scale, achieving the perils and promises of digitalization.Marketing is witnessing a shift from Marketing 4.0 to Marketing 5.0.In this change, there is a continuous struggle for gaining digital business presence. Marketing 5.0 introduces academics and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey.The objective is to learn and understand the blended approach, where consumers and technology integrate as one. Marketing 5.0 explores the importance of technology to marketing 5.0 and will be of benefit to practitioners, academics, and industry researchers, and students at master’s and doctoral levels.
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Sustainable Marketing : The Industry’s Role in a Sustainable Future
SHORTLISTED: Business Book Awards 2024 - Sales & MarketingBecoming a sustainable marketer is no longer an optional extra.Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing.Exposing the disturbing reality of marketing's current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency.It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good. This is the perfect guide for marketing and sustainability professionals working through their company's sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia.Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, The Onlii and AkzoNobel.
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