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Web Design Essentials and Internet Marketing Bundle
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Surveillance
PIN numbers, credit records, photo IDs and biometric measures play a central role in our daily lives.Instead of being mere by-products of public and private surveillance systems, such tokens of trust are now fundamental to surviving in modern society – so much so that our ‘surveillance profiles’ have begun to inform the way in which we think about notions of community and personal identity.In this fascinating volume, Benjamin Goold considers how surveillance is experienced by individuals within both the criminal justice system and the wider community and argues that the convergence of different spheres of surveillance – law enforcement, state security and commercial – has led to a fundamental shift in the way in which individuals are recognized and legitimized in society.Using examples drawn from the US, UK, Canada, Japan and Australia, this book presents a new account of how surveillance is changing the ways in which people respond to crime, their relationship to the state and each other.
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The Marketing Agency Blueprint : The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period.The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge.Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry.Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns.The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose.The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales.It will use efficiency and productivity, not billable hours, as the essential drivers of profitability.Its value and success will be measured by outcomes, not outputs.Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors.The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainersDevelop highly efficient management systems and more effective account teamsDeliver greater results and value to clients This is the future of the marketing services industry.A future defined and led by underdogs and innovators.You have the opportunity to be at the forefront of the transformation.
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Windows or macOS for web design/web development?
Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.
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What is the connection between web design and web development?
Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.
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Which language is used for web design and web development?
The primary language used for web design and web development is HTML (Hypertext Markup Language) for creating the structure and content of web pages. CSS (Cascading Style Sheets) is used for styling and formatting the visual presentation of web pages. JavaScript is used for adding interactivity and dynamic functionality to web pages. These three languages are the core technologies for building and designing websites and web applications.
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Do you have to study for web development and web design?
Yes, studying is essential for both web development and web design. These fields require a strong understanding of programming languages, design principles, and best practices. Whether through formal education, online courses, or self-study, gaining knowledge and skills in areas such as HTML, CSS, JavaScript, and user experience design is crucial for success in web development and web design. Continuous learning and staying updated with the latest technologies and trends is also important in these rapidly evolving fields.
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Pandemic Surveillance
The COVID-19 pandemic has disrupted life as we knew it.Lockdowns, self-isolation and quarantine have become a normal part of everyday life.Pandemic surveillance allows governments and corporations to monitor and surveil the spread of the virus and to make sure citizens follow the measures they put in place.This is evident in the massive, unprecedented mobilization of public health data to contain and combat the virus, and the ballooning of surveillance technologies such as contact-tracing apps, facial recognition, and population tracking.This can also be seen as a pandemic of surveillance. In this timely book, David Lyon tracks the development of these methods, examining different forms of pandemic surveillance, in health-related and other areas, from countries around the world.He explores their benefits and disadvantages, their legal status, and how they relate to privacy protection, an ethics of care, and data justice.Questioning whether this new culture of surveillance will become a permanent feature of post-pandemic societies and the long-term negative effects this might have on social inequalities and human freedoms, Pandemic Surveillance highlights the magnitude of COVID-19-related surveillance expansion.The book also underscores the urgent need for new policies relating to surveillance and data justice in the twenty-first century.
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Search Marketing : A Strategic Approach to SEO and SEM
Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO and SEM. This comprehensive guide delves into the dynamic world of both paid and organic search marketing strategies, providing an in-depth understanding of the tactics and techniques that drive successful online visibility and business growth.As the digital marketing landscape continues to evolve, this work gets more technical, time-consuming and costly.Discover how to approach both paid and organic search marketing like a digital strategist by reading this book from digital marketing expert and educator, Kelly Cutler. Search Marketing offers insights into high-level fundamentals and advanced applications.Designed to help marketers and businesses leaders get more from this essential digital marketing tactic, the book dives into what marketers can do today to help their companies take a more controlled, intentional, and strategic approach to SEO and SEM. The book delivers techniques for increasing visibility, driving qualified traffic, measuring the success and functionality of SEO, SEM campaigns and advanced methods for campaign optimization.Readers will walk away knowing how to take a more informed approach to the business they bring from sites like Google and Bing, while gaining the insight necessary to effectively oversee search marketing at a strategic level.
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Inbound Marketing and SEO : Insights from the Moz Blog
Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels.The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO.This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays.Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels.The popular Moz blog is a top resource for cutting-edge information on SEO techniques: Co-compiled and co-edited by Moz CEO and co-founder Rand Fishkin, this book is an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trendsCovers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics, as well as search engine optimizationFocuses on leveraging existing platforms like social media sites and community for inbound marketing success Inbound Marketing and SEO is a must-have for marketers in today's online world.
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The Theory of Covert Surveillance : The Surveillance Training Course Handbook
This surveillance training manual has been compiled as a learning aid, guide and reference book for the surveillance operative - both novice and experienced alike who is undergoing surveillance or bodyguard training.For those teaching surveillance techniques, this book covers all of the theory knowledge from which to plan your lessons. Easy to read and follow, this structured book covers the very basics too more advanced techniques. It has been specially designed to test your underpinning knowledge in surveillance methodology & theory in preparation for taking formal NQF qualifications in surveillance or close protection.The book contains interactive links by means of QR codes which directs the reader to online learning material in the form of essays, downloads and video tutorials.
Price: 34.99 £ | Shipping*: 0.00 £
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What is camera surveillance?
Camera surveillance is the use of video cameras to monitor and record activities in a specific area. It is commonly used for security and monitoring purposes in public spaces, businesses, and private properties. The cameras can be stationary or mobile, and they are often connected to a central monitoring system where the footage can be viewed in real-time or stored for later review. Camera surveillance is used to deter crime, enhance public safety, and provide evidence in the event of an incident.
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How can one obtain recognized German certifications for web development and SEO more quickly?
One way to obtain recognized German certifications for web development and SEO more quickly is to enroll in intensive, focused training programs or bootcamps that are specifically designed to prepare students for these certifications. These programs often cover all the necessary material in a condensed timeframe, allowing students to quickly acquire the skills and knowledge needed to pass the certification exams. Additionally, studying diligently and consistently, seeking out mentorship or tutoring, and taking practice exams can also help expedite the certification process. Finally, networking with professionals in the field and attending industry events can provide valuable insights and connections that may help in obtaining certifications more efficiently.
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Is Germany a surveillance state?
Germany is not typically considered a surveillance state compared to other countries with more extensive surveillance practices. While Germany does have surveillance measures in place for security purposes, such as CCTV cameras in public spaces and monitoring of telecommunications, there are also strong privacy laws and regulations in the country to protect individuals' rights. The German government is subject to strict oversight and scrutiny when it comes to surveillance activities, and there are legal limitations on the collection and use of personal data.
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Do cinemas have surveillance cameras?
Yes, many cinemas have surveillance cameras installed for security purposes. These cameras help to monitor the premises, deter theft and vandalism, and ensure the safety of both patrons and staff. The presence of surveillance cameras can also help to prevent illegal activities and provide evidence in case of any incidents. However, it's important to note that the use of surveillance cameras in cinemas is subject to privacy laws and regulations.
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