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Copywriting Third Edition : Successful writing for design, advertising and marketing
An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San FranciscoWriting copy is often assumed to be a natural talent.However, there are simple techniques you can employ to craft strong written content with ease.This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout.There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.
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Copywriting Third Edition: Successful writing for design, advertising and marketing
Copywriting Third Edition: Successful writing for design, advertising and marketing
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Design Writing Research: Writing on Graphic Design
Design Writing Research: Writing on Graphic Design
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Reflective Practice : Writing and Professional Development
Reflecting thoughtfully on your work is vital for improving your own self-awareness, effectiveness and professional development.This newly updated fifth edition of Gillie Bolton’s bestselling book explores reflective writing as a creative and dynamic process for this critical enquiry. New to this edition:An expanded range of exercises and activitiesA new emphasis on using e-portfoliosFurther guidance on reflective writing assignmentsEnhanced discussion of reflection as a key employability skillAdditional online resourcesThis popular book has been used worldwide in various disciplines including education, social work, business and management, medicine and healthcare and is essential reading for students and professionals seeking to enhance their reflective writing skills and to examine their own practice in greater critical depth.
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