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Communication and Health : Media, Marketing and Risk
This book explores the unique contribution that critical communication studies can bring to our understanding of health.It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks.Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality.They engage with historical and contemporary issues, offering readers theoretically grounded perspectives.At base, the book explores what a critical communication approach to health might look like, revealing in important—and sometimes surprising—ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.
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Managing Risk in Agriculture : A Development Perspective
The book addresses and documents farmers' risks in developing and emerging economies.It draws lessons from experimental economics on measuring risk preferences, attitudes, gender differences in managing risks, and risk management strategies in countries across Africa and Asia.It argues policy makers, especially in emerging economies, need a better understanding of farmers' attitudes toward risk and choices of risk management strategies when designing policies to support production agriculture.The book includes chapters on three themes: understanding risk attitudes and preferences; using experimental economics to measure risk, preferences, and risk management strategies; and understanding climate change, risk, and risk management.The book critically examines the currently held beliefs about risk preference, attitudes, and empirical estimation of risk management strategies, emphasizing developing and emerging economies (DEE). "The agricultural development space is an inherently risky one and this welcome collection belatedly helps to plug an important hole." Jock R. Anderson, Emeritus Professor of Agricultural Economics, University of New England, Armidale, Australia "Over time, agricultural production practices have evolved, as have the markets and value chains for food and agricultural products.A constant consideration, however, and one that continues to define agriculture worldwide, is risk.The risks that impinge on agriculture come in all shapes and sizes.Of course, production risks are ubiquitous. But so are market risks. And the same is true for macroeconomic and financial risks and the risks associated with an evolving climate.This book will be a valuable, comprehensive resource for any applied economist desiring to understand the risk management principles relevant to modern food and agricultural systems." Matthew Holt, Prof. and head of the Department of Agricultural and Applied Economics, Virginia Tech University, Blacksburg, VA, USA.
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The Econometrics of Individual Risk : Credit, Insurance, and Marketing
The individual risks faced by banks, insurers, and marketers are less well understood than aggregate risks such as market-price changes.But the risks incurred or carried by individual people, companies, insurance policies, or credit agreements can be just as devastating as macroevents such as share-price fluctuations.A comprehensive introduction, The Econometrics of Individual Risk is the first book to provide a complete econometric methodology for quantifying and managing this underappreciated but important variety of risk.The book presents a course in the econometric theory of individual risk illustrated by empirical examples. And, unlike other texts, it is focused entirely on solving the actual individual risk problems businesses confront today.Christian Gourieroux and Joann Jasiak emphasize the microeconometric aspect of risk analysis by extensively discussing practical problems such as retail credit scoring, credit card transaction dynamics, and profit maximization in promotional mailing.They address regulatory issues in sections on computing the minimum capital reserve for coverage of potential losses, and on the credit-risk measure CreditVar. The book will interest graduate students in economics, business, finance, and actuarial studies, as well as actuaries and financial analysts.
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Constructing Risk : Disaster, Development, and the Built Environment
Reviewing current policies and practices, the book assesses the financial, economic and physical risk of building in hazardous areas, and looks at how societies approach economic development while trying to create a more resilient built environment in spite of the dangers.It examines the vulnerability of economic and social infrastructure to natural hazard events, looks at policies which imperil infrastructure, and proposes new development approaches to be undertaken by sovereign states, international development banks, NGOs, and bilateral aid agencies.
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